About the Role : Key Responsibilities :

- Plan, create, and manage paid advertising campaigns on Meta (Facebook & Instagram) :

- Optimize campaigns for conversions, ROAS, and customer acquisition

- Conduct audience research, targeting, and retargeting strategies

- Monitor daily campaign performance and make data-driven decisions

- Perform A/B testing on creatives, copies, and landing pages

- Manage budgets efficiently and scale winning campaigns

- Analyze metrics like CPC, CPA, CTR, ROAS, and conversion rates

- Work closely with the creative team for ad creatives and copies

- Set up and manage Meta Pixel and conversion tracking

- Generate performance reports and actionable insights

Requirements :

- Minimum 3+ years of experience in running Meta Ads (Facebook & Instagram)

- Proven experience in scaling ad campaigns with measurable results

- Strong understanding of performance marketing metrics and funnels

- Hands-on experience with Meta Ads Manager :





- Experience in eCommerce/D2C brands (preferred)

- Knowledge of Shopify , landing pages, and conversion optimization

- Familiarity with analytics tools like Google Analytics

- Strong analytical and problem-solving skills

Preferred Skills :

- Experience with creative strategy and ad copywriting
- Understanding of customer journey and funnel building
- Experience handling monthly ad budgets (mention range if needed)
- Ability to work in a fast-paced startup workplace

KPIs / Success Metrics :

- Return on Ad Spend (ROAS)
- Cost Per Acquisition (CPA)
- Conversion Rate
- Revenue generated through ads

Pay: ₹300,000.00 - ₹400,000.00 per year

Application Question(s):

- How many years of Meta Ads work Experience do you have ?

Work Location: In person

📌 Performance Marketer - Meta Ads (Villivakkam)
🏢 Mookaa Fashions Private
📍 Villivakkam