Job Summary

Key Responsibilities

Social Media & Brand Growth

- Manage daily social media activities for Instagram, Facebook, and other platforms
- Build brand awareness and community for the e-commerce store
- Engage with customers through comments, DMs, and story interactions

Content Creation (E-commerce Focused)

- Create product-focused content such as reels, posts, carousels, and stories
- Write persuasive captions and CTAs to drive clicks and purchases
- Plan content calendars around product launches, offers, and seasonal sales

SEO & Organic Growth

- Optimize product descriptions, collection pages, and blogs for SEO
- Conduct keyword research for product and category pages
- Improve organic traffic and search visibility for the e-commerce website

Meta Ads (Performance Marketing)

- Plan, create, and manage Meta ad campaigns (traffic, conversions, retargeting)
- Create ad creatives for catalog ads, offer ads, and remarketing campaigns
- Track ROAS, CPA, CTR, and optimize campaigns for better sales performance





Analytics & Optimization

- Analyze website and ad performance using Google Analytics and Meta Ads Manager
- Identify drop-offs in the funnel and improve conversion rates
- Test creatives, audiences, and ad copies through A/B testing

Requirements & Skills

- Experience in e-commerce or D2C marketing :

- Robust understanding of SEO for product-based websites :

- Hands-on experience with Meta Ads for conversions and retargeting :

- Ability to create or coordinate product photos/videos and reels

- Knowledge of funnels, pixel tracking, and conversion optimization

Preferred Qualifications

- Experience with Shopify, WooCommerce, or similar platforms
- Familiarity with Meta Pixel, GA4, and catalog ads
- Basic graphic/video editing skills (Canva, CapCut, Adobe, etc.)

Pay: ₹10,000.00 - ₹20,000.00 per month

Work Location: In person

📌 Social Media Marketer(SEO, Content & Meta Ads) (Durgapur)
🏢 Mani Infotech
📍 Durgapur