Company Description SoftiCation Technology Pvt. Ltd. is a web, SaaS, and digital transformation agency based in India, helping startups, SMBs, and enterprises build scalable, high-performing digital products. With over 9 years of industry experience and a team of 28+ professionals, the company partners with clients worldwide to design, develop, and scale solutions that support measurable business growth. Core service areas include web and SaaS development, e-commerce solutions, AI and GenAI integrations, cloud and DevOps, market research technology, CRM, ERP, and HRMS platforms. SoftiCation emphasizes a client-centric approach, end-to-end delivery from design to support, and solutions engineered to grow with client needs. The company serves a diverse global client base across multiple industries.

Role Description The Search Engine Optimization Executive will be responsible for planning, implementing, and managing SEO strategies to improve organic visibility and search rankings for client and in-house websites. Day-to-day tasks include conducting keyword research, performing on-page optimization, executing link-building campaigns, and running regular SEO audits to identify opportunities and issues. The role also involves monitoring website performance using analytics tools, preparing performance reports, and collaborating closely with content, development, and marketing teams to ensure SEO best practices are applied across all digital assets.



The position is a full-time, on-site role based in New Delhi, requiring close coordination with the local team to support multiple projects and campaigns.

Qualifications

- Candidates should possess strong skills in Keyword Research and SEO Audits to identify ranking opportunities and technical issues.
- Candidates should possess solid experience in On-Page SEO, including meta tags, content optimization, internal linking, and site structure improvements.
- Candidates should possess effective Link Building skills, with knowledge of ethical, white-hat strategies and outreach practices.
- Candidates should possess working knowledge of Social Media Marketing to support overall visibility and engagement across digital channels.
- Proficiency with SEO tools (e.g., Google Search Console, Google Analytics, Ahrefs, SEMrush, or similar) and basic understanding of HTML/CSS are beneficial.
- Strong analytical and reporting skills, attention to detail, and the ability to interpret data and recommend actionable improvements.
- Excellent written and verbal communication skills, with the ability to work collaboratively in a rapid-paced, on-site environment.
- Preferred qualifications include a bachelor’s degree in Marketing, Information Technology, Communications, or a related field, and prior experience in an agency or product-based company.

📌 Search Engine Optimization Executive (New Delhi)
🏢 SoftiCation Technology
📍 New Delhi