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Key Responsibilities:

The successful candidatewill help gather and analyze market data, identify trends, and provideactionable insights to support strategic business decisions.

1. Market Research and Data Collection:

· Conductprimary and secondary research to gather data on market trends, customerpreferences, competitor activities, and industry benchmarks.

· Utilizesurveys, interviews, focus groups, and data mining techniques to collectrelevant information.

2. Data Analysis and Interpretation:

· Analyzequantitative and qualitative data to derive insights and recommendations.

· Createdetailed reports and dashboards summarizing findings.

3. Competitor Analysis:

· Monitorand analyze competitor strategies, pricing, and market positioning.

· Identifystrengths, weaknesses, opportunities, and threats (SWOT).

4. Trend Identification:

· Identifyemerging market trends and assess their potential impact on the business.

· Provideactionable insights to stakeholders for strategic planning.

5. Report Preparation and Presentation





· Preparecomprehensive market research reports, presentations, and summaries

· Presentfindings and recommendations to senior management and other stakeholders.

6. Collaboration with Teams:

· Workclosely with marketing, sales, and product teams to align research insightswith business goals.

· Provideinput for product development, marketing campaigns, and go-to-marketstrategies.

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7. Marketing Campaign Support and CRM Management

- Assist in planning, executing, and monitoring email marketing and LinkedIn outreach campaigns.
- Use HubSpot and Zoho CRM to manage prospect databases, contact lists, lead information, and campaign activities.
- Support lead generation through prospect research, database building, and audience segmentation.
- Track campaign performance, analyze engagement metrics, and prepare reports to identify opportunities for improvement.
- Coordinate with marketing and sales teams to support lead nurturing and follow-up activities.

Requirements

- MBA inMarketing or related field.

· Strongcommunication skills, both verbal and written.

· Creativethinking and problem-solving abilities.

· Proficiencyin Microsoft Office Suite (Word, Excel, PowerPoint).

· Basic understanding of digital marketing, emailcampaigns, lead generation, and social media platforms.

· Abilityto work collaboratively in a team environment.

- Hands-on experience using AI tools (such as ChatGPT, Gemini, Copilot, or other AI-powered platforms) for market research, campaign planning, execution, optimization, and performance analysis is a plus.

📌 Junior Market Research Analyst (Kochi)
🏢 Feathersoft
📍 Kochi