Brand Head (D2C & Retail)

Location: Chandigarh

Reports to: Managing Director

Scope: Full P&L; of the skincare brand — D2C, marketplaces, quick commerce, offline retail, international

Role Purpose

Own the full P&L; of the Gleuhr skincare brand across the D2C website, marketplaces, quick commerce, and offline retail in India, plus the existing 15-20 country international footprint. Drive top-line growth, brand building, channel mix, and contribution margin.

Key Responsibilities

- Own the brand P&L;: revenue, contribution margin, and marketing efficiency. Lead full-funnel marketing — performance, brand, content, influencer, and PR. Own channel strategy and mix across D2C website, marketplaces (Amazon, Nykaa, Myntra, etc.), quick commerce, and offline retail. Drive CAC, ROAS, AOV, and repeat rate improvements quarter on quarter. Lead category planning and pricing architecture jointly with the Product & R&D; Head. Build the brand team — performance marketing, brand, content, e-commerce, and retention. Own brand positioning, creative direction,



and category point of view in market. Drive international expansion across the existing country footprint and prioritize recent markets.

Success Metrics / KPIs

- Brand revenue growth (YoY). Contribution margin. Customer Acquisition Cost (CAC). Repeat purchase rate. Channel mix health (D2C vs. marketplace vs. quick commerce vs. offline). Average Order Value (AOV). Return on Ad Spend (ROAS).

Profile & Experience

- Growth or brand leadership experience in a D2C beauty or skincare business. 10+ years in D2C beauty / skincare with full-funnel ownership and demonstrable P&L; impact. Strong performance marketing fluency paired with brand-building instinct. Hands-on experience managing channel mix across D2C, marketplaces, quick commerce, and offline. Comfort with India and at least one international market.

Pay: ₹100,000.00 - ₹150,000.00 per month

Work Location: In person

📌 Sales Head (Chandigarh)
🏢 Gleuhr
📍 Chandigarh