Our fundamental belief is rooted in ART x MATH - an integrated approach where creative excellence meets media intelligence to deliver incrementally higher ROI.

Infused with a digital-first DNA and an entrepreneurial spirit, we operate with speed, ownership, and conviction. Wirality is building a new social-first creative team designed for the way brands need to communicate today - faster, more frequently and across more formats, audiences and platforms.

We're looking for a Creative Strategist who understands that good copy today isn't limited to headlines, captions and taglines but it's intertwined with strategy..

You should be able to turn an insight into an idea, an idea into a script, and a brand thought into something people would actually want to watch, share or talk about.

You'll work across brands, categories and platforms, developing everything from social-first concepts and campaigns to scripts, topical content, creator-led ideas and everyday brand communication.

Most importantly, you should be able to walk into a new brand, understand its personality quickly and start writing in its voice, without making every brand sound like you.

Strategise for your collecting of brands

Develop social-first concepts, campaign ideas, scripts, captions, hooks, headlines, topical content and creator-led communication.

Turn briefs, consumer observations and insights into sharp creative ideas.

Develop multiple creative routes instead of settling for the first obvious thought.

Write across short-form video, statics, carousels, creator content and campaigns while keeping the core idea strong.

Crack Brand Persona & Tonality

Every brand shouldn't sound like it hired the same copywriter.

Understand a recent brand quickly and identify its distinct voice.

Adapt your writing across categories, audiences and brand personalities.

Make communication feel natural to the brand rather than making every brand sound like an agency.





Build consistency in how a brand speaks across formats and platforms.

Be deeply familiar with social media, creators, trends, memes and internet culture.

Spot cultural moments and understand where a brand can participate meaningfully and where it shouldn't.

Understand why a format, trend or piece of content is working instead of simply copying it.

Constantly bring interesting references, observations and cultural insights into the creative process.

Have an instinct for what feels native to Instagram, YouTube and emerging social formats.

Write Across Languages & Cultures

We are particularly interested in writers who can think across languages rather than simply translate between them.

Strong command over English and Kannada is important.

Hindi is an advantage.

Understand that good regional communication is not an English copy translated into another language.

Be comfortable thinking in one language and cracking the idea in another.

Write for Video

A large part of the work we do is increasingly video-first.

Writing scripts for short-form social content.

Writing for creators and actors without making them sound like advertisements.

Working with creative and production teams to improve an idea from script to final output.

You'll work closely with creative strategists, designers, creators, account teams and production teams to develop and sharpen ideas.

Looking at how content performs and understanding what can be learned from it.

You should ideally have 2–3 years of experience in copywriting, creative, advertising, social media or a similar role.

Can crack a new brand's tonality quickly.

Is naturally curious and constantly consuming content.

Understands social media as a creative medium, not just a distribution channel.

Can move comfortably between Kannada and English, with Hindi being a bonus.

Can work at the pace that social media demands.

Has a portfolio that demonstrates range across brands, formats and writing styles.

Show us a brand voice you helped build.

Skills: advertising,platforms,social media,digital copywriting

📌 Creative Strategist - Social Media (Bengaluru)
🏢 Wirality
📍 Bengaluru