Siemens Digital Industries Software is a leading provider of solutions for the design, simulation, and manufacture of products across many industries. Formula 1 cars, skyscrapers, ships, space exploration vehicles, and many products we use every day are conceived and manufactured using our Product Lifecycle Management (PLM) software.

We're growing our Product GTM team within Siemens Digital Industries Software's Lifecycle Collaboration Software business. Our team connects product strategy with the market, shapes how customers understand the value of our solutions, and enables sales and marketing teams to communicate that value effectively.

We're looking for a Senior Product Marketing Manager to shape the go-to-market strategy and market positioning for core PLM and Teamcenter capabilities. The portfolio includes technical publishing, change and workflow management, document capabilities, industry solutions, and selected platform areas.

This role sits at the intersection of product strategy, technology, customer value, and GTM execution. You'll partner closely with product management and other stakeholders to turn sophisticated product capabilities into differentiated market narratives, influence GTM priorities, and equip our teams to communicate a compelling PLM story to customers.

About You

- Strategic Product Marketer: You can look beyond individual features and understand how products, customer needs, market trends, and business priorities come together to create a differentiated market position.
- Customer-Value Focused: You consistently connect technology with the business challenges, outcomes, and value that matter to customers.
- Market Storyteller: You can connect individual capabilities into a broader strategic narrative and explain complex technology clearly and persuasively.
- Proactive and Self-Directed: You operate effectively with limited day-to-day direction. You identify what is needed, seek out the appropriate people and information, ask informed questions, and drive work forward.
- Executive-Level Visual Communicator: You can structure complex ideas and turn them into concise, compelling, and visually effective presentations for executives, customers, and sales teams.
- Technology Curious: You are comfortable going deeply enough into sophisticated enterprise software to understand what differentiates it and why customers should care.
- Influential Collaborator: You work effectively across product management, sales, marketing, and other stakeholder groups and can influence direction without relying on formal authority.
- Strategic and Hands-On: You can define the strategy while also developing the positioning, messaging, presentations,



enablement, and content required to bring it to market.
- AI-Forward: You actively explore how AI can transform both enterprise software and the way modern product marketing operates.
- Globally Minded: You are comfortable working across cultures and time zones and proactively create connections within a globally distributed organization.

Responsibilities

- GTM Strategy: Define and lead go-to-market strategies for assigned PLM, Teamcenter application, and platform-related capabilities.
- Strategic Positioning and Messaging: Develop differentiated positioning, messaging, value propositions, and market narratives that connect sophisticated technology with meaningful customer outcomes.
- Portfolio Storytelling: Connect individual products and capabilities into a broader PLM story that helps customers understand their combined strategic value.
- Market and Customer Insight: Use market, customer, competitive, and other relevant insights to inform positioning, messaging, and GTM priorities.
- Product Partnership: Proactively engage product management stakeholders to understand product strategy and roadmaps and translate those priorities into effective market-facing strategies.
- Product Launches and Strategic Initiatives: Lead GTM planning for key launches, releases, and strategic product initiatives.
- Sales Enablement: Equip sales teams with compelling customer narratives, presentations, competitive positioning, and other resources needed for effective customer conversations.
- Executive and Customer Presentations: Develop high-quality PowerPoint presentations that communicate complex product and market concepts clearly to executive, customer, sales, and internal audiences.
- Competitive Positioning: Develop clear differentiation against relevant alternatives and help sellers communicate why Siemens' approach matters.
- Content and Thought Leadership: Shape strategic content and product narratives that strengthen our position in the PLM market.
- Cross-Functional Leadership: Drive alignment across product, sales, marketing, and other teams to ensure consistent positioning and coordinated execution.
- GTM Performance: Establish ways to assess GTM effectiveness, identify opportunities for improvement,



and evolve strategies based on results and market feedback.
- Product Marketing Leadership: Share best practices, provide guidance, and help strengthen product marketing capabilities across the broader Product GTM organization.
- AI-Enabled Marketing: Apply AI and emerging approaches to accelerate research, competitive intelligence, content development, and other product marketing activities.

Requirements

- 7+ years of experience in product marketing, product management, market management, solution marketing, or a related B2B technology role.
- Demonstrated experience developing go-to-market strategy, positioning, messaging, sales enablement, and product launch programs.
- Strong ability to understand sophisticated enterprise technology and translate it into differentiated customer and business value.
- Experience working closely with product management and influencing cross-functional product-to-market strategies.
- Strong understanding of enterprise software markets and B2B technology buying processes.
- Advanced proficiency with Microsoft 365 applications, particularly PowerPoint, with a demonstrated ability to develop compelling executive, customer, and sales-facing presentations.
- Excellent written, verbal, presentation, and storytelling skills in English.
- Demonstrated ability to operate with a high degree of independence and initiative, proactively engaging stakeholders, obtaining needed information, and driving work forward without continuous direction.
- Ability to independently lead complex, cross-functional initiatives involving global stakeholders.
- Ability and willingness to maintain regular working-hour overlap with U.S.-based colleagues, as appropriate for global collaboration, stakeholder engagement, and business needs.
- Robust strategic thinking combined with the willingness and ability to execute.
- Experience with PLM, enterprise software, manufacturing software, industrial software, or adjacent technologies is strongly preferred.

Why us?

Working at Siemens Software means flexibility - Choosing between working at home and the office at other times is the norm here. We offer great benefits and rewards, as you'd expect from a world leader in industrial software. A collection of over 377,000 minds building the future, one day at a time in over 200 countries. We're dedicated to equality, and we welcome applications that reflect the diversity of the communities we work in. All employment decisions at Siemens are based on qualifications, merit, and business need. Bring your curiosity and creativity and help us shape tomorrow!

Siemens Software. Transform the Everyday

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📌 Senior Product Marketing Manager, PLM & Teamcenter Applications (Pune)
🏢 Important Company of the Sector
📍 Pune