Social Media Executive

Location: Mumbai, India

Experience: 1–3 years

About the Company

BigBrainCo is part of BeerBiceps Media World, an Indian digital media and content company founded by Ranveer Allahbadia in 2021. The company creates and distributes content across fitness, mental well-being, lifestyle, entrepreneurship, self-improvement and spirituality through YouTube channels, podcasts and related digital ventures, including The Ranveer Show, BigBrainco., BeerBiceps SkillHouse and Taakat. Its flagship podcast and channel network serves Indian and global audiences.

BigBrainCo’s mission is to bridge the gap between compassion and action by connecting people eager to make a difference with inspiring foundations led by influential changemakers. Its work sits at the intersection of digital media, entertainment and content production, within a broad, visible creator-led ecosystem. The company describes its values through collective growth, ownership, agility, innovation, clarity, excellence, resilience, accountability and integrity.

It also emphasizes proactive communication, discipline, humility, feedback and ongoing learning. Together, these principles shape a workplace focused on meaningful work and shared growth.

About the Role

BigBrainCo is seeking a junior social media professional to support YouTube channel management and basic Instagram operations in Mumbai. You will help keep channel activity organized, plan and schedule video content, coordinate publishing workflows, and use YouTube Studio and analytics to monitor performance. The work includes applying YouTube SEO to titles, thumbnails and metadata, tracking platform trends and updates, and reporting audience growth and engagement.

You will contribute to content strategy and calendar management while supporting consistent publishing and audience engagement across channels. This is a full-time, on-site role for someone with one to three years of experience and a bachelor’s degree in Mass Communication or a related Bachelor of Arts background. The position is suited to a detail-oriented communicator who can work reliably with content schedules and platform data.

Key Responsibilities

- Manage day-to-day YouTube channel operations, keeping channel content and publishing activity organized. Support reliable execution of planned content across the company’s digital media ecosystem.
- Plan and schedule video content using the content calendar, coordinating timing and readiness with relevant publishing workflows. Help maintain consistency across upcoming channel releases.




- Monitor YouTube performance through YouTube Studio and analytics, tracking audience growth and engagement. Summarize relevant performance signals to inform content and channel decisions.
- Optimize video titles, thumbnails and metadata using YouTube SEO practices. Apply improvements that support discoverability while accurately reflecting each piece of content.
- Track platform trends and updates relevant to YouTube and social media. Share useful observations that can support timely, informed channel planning.
- Coordinate content publishing workflows with relevant collaborators, helping ensure assets and scheduling details are ready for release. Communicate progress and issues proactively.
- Support basic Instagram channel management and audience engagement. Assist with routine channel activity while keeping communication clear and appropriate to the platform.

Essential Skills & Technologies

- Practical understanding of YouTube channel management, including routine channel operations, publishing coordination and maintaining an organized content schedule.
- Ability to use YouTube Studio and YouTube Analytics to monitor performance, interpret audience growth and engagement, and communicate useful findings clearly.
- Working knowledge of YouTube SEO, including optimizing video titles, thumbnails and metadata to improve content discoverability.
- Experience with content strategy and content calendar management, including planning and scheduling video content in coordination with publishing workflows.
- Social media management capability, including basic Instagram channel support and an understanding of audience engagement across social platforms.
- Awareness of platform trends and updates, with the ability to follow changes and identify relevant implications for channel operations and content planning.
- Strong written and verbal English communication for coordination, reporting and transparent collaboration with colleagues involved in content publishing.

Additional Plus

- A Bachelor of Arts degree in Mass Communication, with specialization or coursework in YouTube Channel Management or Social Media Marketing.
- Familiarity with digital media, entertainment, advertising services,



or video and audio content environments.
- Experience supporting creator-led or multi-channel content publishing workflows and adapting plans to platform updates.

What You'll Bring

- One to three years of relevant experience in social media, digital marketing, YouTube channel operations or content coordination, with a practical and dependable approach to execution.
- A Bachelor of Arts background, ideally in Mass Communication, and interest or specialization in YouTube Channel Management or Social Media Marketing.
- Attention to detail when handling content schedules, publishing coordination, metadata and performance reporting, alongside confidence working with platform analytics.
- Clear English communication, proactive collaboration and willingness to learn, respond to feedback and contribute to audience engagement.

Why Join Us

At BigBrainCo, you will work within a creator-led digital media environment that spans YouTube channels, podcasts and related ventures serving Indian and global audiences. The role offers direct involvement in the practical work behind publishing and growing content: managing channel operations, coordinating schedules, improving discoverability and following performance signals. You will contribute to content strategy and audience engagement while learning how platform changes and analytics inform channel decisions.

The company describes a high-performance workplace that encourages creativity and individuality, values cross-functional collaboration, and expects people to take ownership and execute with speed and discipline. Its stated approach combines freedom with responsibility, open feedback and learning and upskilling. You can build hands-on capability across YouTube management, YouTube SEO, analytics, content calendars and basic Instagram support while contributing to a visible content ecosystem.

The company’s mission connects people eager to make a difference with inspiring foundations led by influential changemakers, giving its broader work a purpose-oriented context. Shared growth, accountability and clear communication are part of the working principles it describes.

What We Offer

- Health insurance.
- Full-time, on-site work in Mumbai within a creator-led digital media and content ecosystem.
- Hands-on exposure to YouTube channel operations, platform analytics, content publishing workflows and audience engagement.
- A workplace that emphasizes collaboration, open feedback, learning and upskilling, ownership, and shared growth.

📌 Social Media Executive (Mumbai)
🏢 BigBrainco.
📍 Mumbai