We’re looking for a senior social media strategist.

Consumer brands. The stuff already in your kitchen, your bathroom cabinet, your luggage.

Categories where someone decides in two seconds whether they care.

One thing upfront, so nobody wastes time.

Please send proof of the organic reach you’ve built. Not paid, not boosted, and not a number with media spend sitting behind it. Handles, insights exports, screenshots, before and after, whatever form it takes. We’re only reviewing applications that come with it, because social is the one discipline where the gap between what gets claimed and what actually happened is widest. Proof closes that in thirty seconds.

What we’re looking for.

You live on these platforms. Not professionally. Actually. You know what shifted last week, which format is getting tired, which creator just changed how a whole category talks. You have solid opinions about all of it.

You read analytics properly. Not reach and likes. Saves, shares, watch-through, where people drop off, how much of your reach came from people who don’t follow the account. You know which of those numbers mean something and which ones just look nice in a report.

You build formats,



not posts. Things that can run for six months and get better each time, instead of a calendar that starts from zero every Monday.

You can take a thought in your head and get it out of a designer or an editor without twelve rounds. You brief well. You know what you want before you ask for it.

You know which trend a brand should touch and which one will get it in trouble. That judgment matters more than speed.

You write. Captions, hooks, the first two seconds of a script, the reply in the comments. Brand voice is something you can hold, not something you ask someone else to define.

You treat comments and DMs as part of the work, not cleanup after it.

You pick creators on audience overlap and credibility, not follower count.

You can sit in front of a client, or their CMO, and defend a decision even when everyone is pushing back. With reasoning. Not vibes.

Four to five years doing this for consumer brands.

Send your proof and a paragraph on the account you’re proudest of, with what the numbers looked like before you got there.

📌 Senior Social Media Strategist (Thane)
🏢 Impulse Digital Marketing
📍 Thane