Performance Marketing Specialist | Launch Cycle

Launch Cycle is an AI-led growth intelligence studio built around a simple belief: better growth starts with better understanding. We look at how people pay attention, search, hesitate and make decisions, then combine human judgement, data and AI to build systems that turn those patterns into performance.

We work with over 20 brands across India, Singapore and Korea, with a delivery team based in India.

What this role is

You run the ad accounts in your pod day to day, alongside a Performance Marketing Lead. Your Lead plans the strategy with you. You build it, launch it and keep every account running without errors.

You'll usually carry six to eight accounts on Meta and Google. The job is to spot a problem before the client does, whether that's spend running off pace, a pixel that's stopped firing or an ad people are tired of seeing.

What you will own

Account execution

- Check every account every working day for spend pacing, rejected ads, delivery errors and broken links, and post your check-in in the pod's Slack channel
- Build and launch the changes your Lead signs off within one working day
- Log every change in the account's work log with the date and the reason
- Get builds right the first time, with the right budget, audience, link and end date

Budgets and tracking
- Check spend against the approved monthly budget every working day, and flag anything more than 10% off pace to your Lead the same day
- Run a tracking check on every account once a month: the pixel or CAPI is firing, GA4 is recording conversions, and nothing is counted twice
- Raise any tracking break the day you spot it

Reporting and client meetings




- Pull the numbers and build each monthly report in our template by the 5th, with numbers that match the ad accounts
- Check every Looker Studio dashboard each week for connected data sources, current data and broken charts
- Draft the project tracker review 48 hours before each client meeting, covering what's done, what's in progress and what's pending and why
- Send the client minutes within 24 hours of the meeting, with an owner and a date on every action, and update the tracker

Creative, testing and fatigue
- Write a weekly fatigue report on every account's live ads, looking for frequency going up, CTR going down and cost per result going up
- Set up at least one new creative or audience test per account each month, logged with what it tests and when it ends
- Put new creatives from the design team live within one working day

Working in the pod
- Check in with your Lead every working day, with two to three one-to-ones a week
- Agree a due date with your Lead for every task you take on
- Tell your Lead before a date slips

How we measure the role The role has six key result areas, each with KPIs that have a fixed target and a set place we check them. You score yourself every month, your Lead reviews the scores with you, and Raghav signs them off. Your annual review happens on your work anniversary,



and your twelve monthly scores decide your salary revision and your performance bonus.

What we need you to bring

- At least 2 years running Meta and Google Ads campaigns yourself, across more than one account at a time
- Hands-on use of Meta Ads Manager and Business Manager, and Google Ads Search and Performance Max
- Enough GA4 and Google Tag Manager to check that a pixel, CAPI or conversion is firing correctly
- Experience building reports in Looker Studio
- Close attention to detail. A wrong budget, audience or link wastes a client's money.
- The habit of tracking your own tasks and dates across several accounts without anyone chasing you
- Explicit written English, since you'll write client minutes and Slack updates every week
- The Google Analytics, Google Ads Measurement and AI-Powered Performance Ads certifications, or the willingness to complete all three within your first year

Good to have

- Shopify or other e-commerce accounts
- LinkedIn Ads or ChatGPT Ads
- Using Claude or other AI tools to pull data and draft reports. A lot of our reporting runs through Claude, connected to our ad accounts.

Who will struggle here If you'd rather wait to be told something's broken, or you lose track of dates once you have more than a couple of accounts, this probably isn't the right fit.

What we offer

- A monthly scorecard with fixed targets, so you know what's expected of you
- Brands across India, Singapore and Korea, and a Lead you work with every day
- Remote-first, based in India, with hours that overlap Singapore time
- A market-competitive salary, reviewed every year on your work anniversary, plus an annual performance bonus

📌 Performance Marketing Specialist (India)
🏢 Launch Cycle
📍 India