Position: Digital Marketing Executive

Industry: Real Estate

Experience: 1–3 Years

Location: Chennai

Employment Type: Full-Time

Job Summary

We are looking for a creative and result-oriented Digital Marketing Executive to manage our Instagram and Facebook platforms for real estate projects. The candidate should have hands-on experience in social media marketing, Meta Ads, content creation and lead generation.

The primary responsibility is to build brand awareness, generate quality property enquiries and convert social media audiences into potential customers.

Key Responsibilities

1. Social Media Management

- Manage Instagram and Facebook business pages.
- Plan and execute weekly and monthly content calendars.
- Create engaging posts, reels, stories and property promotional videos.
- Develop creative campaigns for property launches and ongoing projects.
- Increase followers, engagement and brand visibility.

2. Meta Ads & Lead Generation

- Plan, execute and manage Facebook and Instagram paid campaigns.
- Run lead generation campaigns for residential plots, apartments, villas and other real estate projects.
- Identify target audiences based on location, interests and demographics.
- Monitor CPL (Cost Per Lead), campaign performance and conversion rates.
- Optimize campaigns to generate quality property leads within budget.

3. Content Creation

- Create attractive property creatives, posters and promotional videos.
- Edit reels and short-form videos.
- Write engaging captions, headlines and promotional content.




- Highlight property features, location advantages, pricing and investment benefits.
- Coordinate with the sales team for project updates and customer testimonials.

4. Analytics & Reporting

- Track social media growth and campaign performance.
- Prepare weekly and monthly marketing reports.
- Analyse leads, engagement, reach, impressions and conversions.
- Suggest new strategies to improve lead quality and reduce advertising costs.

Required Skills
- Hands-on experience with Facebook Ads Manager and Instagram Marketing.
- Knowledge of Meta Business Suite.
- Canva and basic video editing skills.
- Knowledge of Instagram Reels and social media trends.
- Positive understanding of real estate digital marketing.
- Lead generation and campaign optimization skills.
- Good communication and content-writing skills.

Key Performance Indicators (KPIs)
- Number of qualified property leads generated.
- Cost Per Lead (CPL).
- Instagram and Facebook follower growth.
- Social media reach and engagement.
- Campaign performance and lead conversion.
- Consistency in content publishing.

Preferred Qualifications
- Any degree or diploma in Digital Marketing, Marketing or related fields.
- 1–3 years of relevant experience.
- Candidates with previous real estate marketing experience will be preferred.

What We Expect A self-driven digital marketer who can independently manage our social media presence, create attractive property campaigns and generate consistent enquiries through Instagram and Facebook.

📌 Digital Marketing Specialist - Facebook & Insta (Chennai)
🏢 Cityplots
📍 Chennai