About Cake Craft Co.

Cake Craft Co. is one of the UK’s leading online retailers of cake decorating supplies, baking ingredients and tools, partyware, and celebration products. We serve hobbyists, home bakers, and professional decorators, and we’re building a best-in-class digital marketing team to drive our next phase of growth.

About the Role

We’re looking for an experienced Digital Marketing Manager to build and lead our digital marketing department from the ground up. You’ll own the overall strategy, lead specialists across SEO, content, email, influencer, and creative, and manage our paid advertising agencies. This is a hands-on leadership role working closely with our UK leadership team, ideal for someone who wants full ownership and the chance to shape a marketing function from day one.

Key Responsibilities

Develop and execute a digital marketing strategy aligned with revenue and growth targets

Oversee paid ads agencies across Meta and Google, set budgets and targets, and hold them accountable for ROAS

Lead email marketing strategy on Klaviyo, including flows, segmentation, and automation

Own the marketing calendar, content planning, and campaign execution across all channels

Plan seasonal campaigns, product launches, and influencer programmes

Align SEO, content, email, social, paid, and influencer activity into one coordinated plan

Build team structures, workflows, reporting systems, and performance standards





Track and report on KPIs including revenue, ROAS, CAC, organic traffic, and email revenue

Use AI-powered tools to improve efficiency and campaign performance

What We’re Looking For

7+ years of experience in digital marketing, ideally in e-commerce or D2C

3+ years in a leadership or management role

Strong hands-on experience with Klaviyo A proven track record of scaling an e-commerce or D2C brand with measurable revenue growth

Experience managing paid advertising agencies across Meta and Google

Working knowledge of GA4, Google Search Console, SEMrush, and Ahrefs

Experience using AI marketing and automation tools A commercial, data-driven mindset with solid creative instincts

Excellent communication and stakeholder management skills

Good to Have

Experience marketing to UK or international customers

Shopify experience A background in food, baking, craft, gifting, or consumer products

Work Details

Fully remote, full-time

Must be comfortable working UK business hours (approx. 1:30 PM – 10:30 PM IST)

Why Join Us

Build and lead a marketing department from scratch with full ownership

Work directly with the UK leadership team

Gain experience in the UK and international e-commerce market

Clear career progression as the business grows

How to Apply

Apply via LinkedIn or email your CV to [email protected] with the subject line “Application – Digital Marketing Manager.”

📌 Digital Marketing Manager (India)
🏢 Cake Craft
📍 India