We're Hiring: D2C Head – Aurawill

? Location: Coimbatore

? Full time | On-site

Aurawill is one of India's fastest-growing nutrition brands, making traditional, science-backed nutrition simple and accessible for modern families. In just over a year, we've earned the trust of 1,00,000+ customers.

Aurawill is looking for a strong D2C head to own the Brand’s business end-to-end and take responsibility for scaling the brand profitably.

The Opportunity

Aurawill is a natural health foods brand with an ambition to build a differentiated, trusted and scalable consumer business. The D2C Head will be responsible for translating the brand ambition into business growth i.e owning the P&L;, shaping strategy, setting priorities and leading the teams and functions required to deliver the plan.

What You Will Own

P&L; and Business Strategy: Own the overall Aurawill P&L; and business plan; set revenue, gross margin, contribution, profitability and growth priorities; identify the biggest business levers and allocate resources and budgets accordingly.

Marketing & Brand: Partner closely with the marketing team to translate the brand strategy into consumer growth. Own the commercial outcomes of marketing investments while protecting long-term brand equity, positioning and consumer relevance.

Supply Chain & Operations: Own the operating rhythm from demand planning and procurement through production, inventory, fulfilment, quality and customer experience.

Finance & Business Management: Work closely with finance to build budgets, forecasts, monthly business reviews, scenario building and investment cases.





People & Organisation: Lead and align cross-functional teams across sales, marketing, supply chain, finance and operations

Preferred candidate would have:

Minimum 5-6 years of relevant experience from D2C-first consumer brands/ FMCG/ food & beverage / health & wellness / beauty & personal care

Led a D2C business, category, brand, business unit with full P&L; exposure.

Come with strong general-management orientation: able to lead revenue, margins, operations and people rather than operating only within one function.

Demonstrated ownership of business numbers and understands D2C metrics such as acquisition, conversion, retention, repeat, CAC, blended CAC, LTV & AOV, with fluency and intuition.

Experience leading cross-functional teams and influencing senior stakeholders across marketing, sales, supply chain, finance and operations.

Comfort working in an entrepreneurial environment with hands on experience where resources and budgets are tight

High ownership, speed of decision-making and willingness to execute when needed.

A Tamil Speaking professional, preferably who lives in Tamil Nadu

Preferred but not mandatory: From Tier 1 or Tier 2 business school in India

What you will get from us:

- Complete ownership and responsibility of business coupled with people leadership responsibility for a new-age brand that wants to build strong equity in the foods and nutrition business
- Freedom to experiment and decision-making autonomy
- A company with humble-people with good intention and make good quality products that serve consumer health

📌 C Head – AURAWILL BUSINESS (Coimbatore)
🏢 Aurawill
📍 Coimbatore