Company Description Cristal Azul is a premium sipping tequila brand focused on delivering exceptional quality and depth in every bottle. Crafted in Jalisco, Mexico from Blue Weber agave, each expression is carefully aged to achieve a rich, smooth, and complex flavor profile. The brand is dedicated to serving discerning consumers who value craftsmanship and authenticity in their spirits.

Cristal

Azul positions itself as the choice for those who seek excellence without compromise and appreciate refined, elevated tequila experiences.

Role Description This full-time Area Sales Manager role is based in Mumbai and follows a hybrid work model, combining on-site client and market visits with some work-from-home flexibility.

The Area Sales

Manager will oversee sales operations within the assigned territory, including managing distributor and retail relationships, driving volume growth, and ensuring strong brand visibility in key channels. Day-to-day responsibilities include planning and executing sales strategies, monitoring performance against targets, conducting market visits, and identifying new business opportunities. The role also involves coordinating promotional activities, collaborating with marketing teams, reporting on market trends and competitor activity, and maintaining accurate sales forecasts and records.

The Area Sales





Manager will work closely with internal stakeholders to ensure alignment with brand standards and long-term growth objectives.

Qualifications

- Demonstrated experience in sales or business development, preferably in beverages, FMCG, or luxury consumer goods.
- Strong relationship-building and account management capabilities with distributors, retailers, and on-trade partners.
- Proficiency in territory planning, sales forecasting, and performance tracking using basic analytical and reporting tools.
- Ability to execute trade marketing and promotional activities in collaboration with marketing teams.
- Excellent communication, negotiation, and presentation skills.
- Comfort working in a hybrid environment, with readiness for regular field travel across Mumbai and nearby markets.
- Highly organized with robust time-management skills and the ability to work both independently and in cross-functional teams.
- Bachelor’s degree in Business, Marketing, or a related discipline; an MBA or equivalent postgraduate qualification is an advantage.
- Prior experience building premium or luxury brands in competitive markets is highly valued.
- Fluency in English and local languages used in the Mumbai market; familiarity with the premium spirits category is a plus.

📌 Area Sales Manager (Mumbai)
🏢 Cristal Azul
📍 Mumbai