Roles and Responsibilities
Manage SEO and Social Media Marketing activities for multiple clients across different industries.
Perform keyword research, competitor analysis and SEO audits.
Handle On-Page, Off-Page and Technical SEO.
Improve website Google rankings and organic traffic.
Manage Facebook, Instagram, LinkedIn and YouTube accounts.
Plan and execute social media content calendars.
Create engaging captions, hashtags and promotional content.
Manage Meta Ads campaigns (Facebook & Instagram).
Monitor website and social media performance.
Use Google Analytics 4 and Google Search Console.
Develop digital marketing strategies to increase brand awareness, traffic and leads.
Coordinate with graphic designers and video editors.
Prepare monthly SEO and social media performance reports.
Stay updated with the latest SEO and digital marketing trends.
Monitor campaign performance using Google Analytics and provide regular reporting insights to stakeholders.
Stay up-to-date with industry trends in AI-powered digital marketing tools such as Meta Ads.

Preferred Candidate Profile




Graduate in any stream; Digital Marketing certification is an added advantage.
24 years of practical experience in SEO and Social Media Marketing.
Robust knowledge of On-Page, Off-Page and Technical SEO.
Hands-on experience with Google Analytics 4 and Google Search Console.
Knowledge of Meta Business Suite and Meta Ads Manager.
Experience managing multiple social media accounts.
Good understanding of keyword research and competitor analysis.
Basic knowledge of WordPress, Canva and content writing.
Good communication, creativity and analytical skills.
Ability to work independently and manage multiple projects.
Candidates with a strong portfolio and practical knowledge will be preferred.

Perks and Benefits
Market-competitive salary (As per skills and experience).
Performance-Based Incentives.
Career Growth Prospects.
Qualified Learning and Development.
Friendly and Supportive Work Environment.
Opportunity to Work on Multiple Industries and Projects.
Skill Enhancement and Digital Marketing Training Opportunities.

📌 Digital Marketing Specialist Seo & Social Media Marketing Kolkata
🏢 Byqen
📍 Kolkata