Roles & responsibilities:

You will own paid media results for a portfolio of D2C brands across India and the US. Not just campaign setup, but the numbers: cost per purchase, ROAS and current customer growth.
Run Meta, Google (Search, Performance Max, Demand Gen, Shopping), Pinterest and Reddit ads end to end for 3 to 5 brands
Build account structures that scale, with prospecting, retargeting, catalog and testing working together
Plan monthly budgets with clients and move spend quickly when costs rise during sales and festive peaks
Run a weekly creative testing system and brief our design and video team on what to make next
Track the full funnel from ad click to Shopify checkout, and fix landing page or conversion issues with our web team
Keep pixel, Conversions API, GA4 and UTM tracking accurate on every account
Send weekly reports built on platform data, with explicit decisions and next steps
Test new ad formats, platform features and AI tools as they launch, and bring the ones that work to every account

How we work: You own your accounts like a founder would. Clients hear about changes from you before they see them. Updates are proactive, trackers are always current,



and every number you share can be traced back to its source.

Preferred candidate profile:
4 to 7 years in performance marketing, with at least 3 years on D2C or ecommerce brands
Hands on experience managing 10 lakh or more in monthly ad spend, across one account or a portfolio
Robust on Meta Ads and Google Ads, with working experience on Pinterest or Reddit ads, or a proven ability to pick up a recent platform within weeks
Up to date with how ad platforms are changing: Advantage+, Performance Max, AI creative tools, privacy and signal loss
A track record of improving cost per purchase or new customer growth, with numbers you can walk us through
Comfortable with GA4, Shopify analytics and spreadsheets, and able to explain performance to founders in plain language
Experience running festive or sale periods such as Diwali, BFCM or end of season sales
Bonus: US accounts, or regulated categories like health and food

Process: Shortlisted candidates complete a short practical task based on a real brand scenario. This is a remote role with a 3 month probation.

📌 Performance Marketing Lead Chennai (India)
🏢 The Ad Affair
📍 India