A Trade Marketing skilled with robust expertise in Excel and PowerPoint, capable of interpreting and managing large sets of data to drive actionable insights. Well-versed in trade marketing processes, including vendor management and the financial implications of trade discounts/schemes on P&L.;

Trade Marketing Promotions and programs
Analyse and identify the need for Trade inputs and formulate the calendar basis the building blocks/ Analysis
Ensure all Trade offers are planned and executed as per calendar.
Ensure Trade scheme is accurately communicated downthe line to upto PSR and Trade.
Create Tracking & monitoring & evaluation mechanism for each trade offer and share the analysis with all the stakeholders
Identify ITeS/ Sales automation report requirements for analytics and monitoring of Trade offers
Create Trade loyalty program for trade partners and align and execute them efficiently to achieve the desired results
Measuring effectiveness and efficacy of all trade offers and improve/improvise to achieve strategic objectives
Visibility
Plan Visibility inputs based on Channel and Market requirements and ensure planning , allocation is streamlined for timely market execution




Create visibility layout for Stores and create process for monitoring of the same

Budget and process compliances
Managing the Trade budget within desired targets
Define and communicate Process/policies/Protocols to comply with trade marketing requirements .

Trainings
Train the trainer for Sales call process/ Merchandising identification/
Tracking effectiveness and take corrective actions

Knowledge and Skills (Functional / Technical)
Proven ability to drive the sales process from plan to closure
Strong understanding of trade marketing concepts, Trade Marketing schemes, cost-to-benefit analysis, sustainable growth, pre and post-planning ROI.
Proficiency in data analysis tools (Excel, Power BI, etc.) and MS PowerPoint.
Worked in core Sales then moved to trade marketing.
Well versed in Excel / PPT
Strong in Data interpretation / Data handling
Vendor Management
Transparent understanding of P& L in case of Trade discounts
Having detailed data and process understanding of Trade marketing Role
Laying out of PSR Roles and Responsibilities and evaluation matrix

📌 Head Trade Marketing Ahmedabad (India)
🏢 Havmor Ice Cream (Lotte India Corporation Private
📍 India