Roles & Responsibilities

Ideation + Referencing
Strong social-first conceptualizing and ideation
Repository of edit references and mood boards
Pitching new formats and storytelling angles that suit the brand
Spot what’s working on Instagram and tell us what to do with it

Editing and execution
Edit short-form videos (Reels, Stories and more) from raw footage to final cut
Own the pacing, hook structure and flow of every video
Pick and place music, audio and sound effects with intent
Design and place text, captions and graphics so they add to the story
Use AI tools to create surreal, whimsical or imaginative visuals where it makes the story better
Adapt and resize content across formats and placements

Working with the team
Work closely with the Social team through feedback rounds and quick turnarounds
Timely deliveries
Staying on top of platform changes, recent features and editing trends

What I'll be largely looking out for:

Core craft




Solid sense of edit pacing and rhythm
Transparent understanding of hook hierarchy i.e what grabs attention in the first second and what keeps people watching
Positive instincts for audio, including music, voiceover and sound effects
Clean, considered use of text graphics and placements
Visual storytelling: the ability to say something with images and motion, not just assemble clips
Real knowledge of Instagram as a platform, including how people watch, what gets shared and what gets saved

Biggest advantages
Taste - what are they watching and liking online? Sharp references and a point of view on what’s good and why.
Tool knowledge across editing softwares, graphics and AI.
Use of AI as a tool for surreal and whimsical storytelling. We want imagination and craft, not generic AI output. If it looks like slop, it’s not for us.

📌 Video Editor Karnataka
🏢 Mokobara
📍 Karnataka