Role Purpose

The Marketing Manager will be responsible for building the brand, generating customer demand and supporting showroom revenue growth. The candidate will be expected to own the marketing calendar, customer acquisition initiatives, campaigns, local-market activities and marketing performance, working closely with the Management and Sales Team.

Key Responsibilities
Marketing Strategy & Planning
Develop and execute monthly, quarterly & annual marketing plans aligned with business and revenue objectives.
Plan campaigns around festivals, weddings, recent collections, offers and key business periods.
Develop branch-wise marketing initiatives based on market potential.
Customer Acquisition & Showroom Footfall
Drive initiatives to generate new customers, enquiries and showroom visits.
Develop local partnerships, referral initiatives and customer acquisition programs.
Work closely with showroom teams to ensure marketing leads are followed up and converted.
Brand & Campaign Management
Strengthen the brand presence across offline and digital channels.
Manage campaign execution from planning to post-campaign review.
Digital Marketing
Drive & Coordinate with agencies for social media,



digital advertising and lead-generation activities.
Track leads, campaign performance, and cost per lead and customer response.
Market & Competitor Intelligence
Track competitor campaigns, offers, advertising and market activities.
Understand customer trends and identify opportunities for Gokulam Jewellery.
Provide actionable marketing insights to Management.

Candidate Profile

We are looking for a commercially minded Marketing Manager, preferably with experience in jewellery, retail, luxury, lifestyle or other consumer-facing businesses

The candidate should have
Strong understanding of retail marketing and customer acquisition
Experience managing digital + offline marketing
Robust campaign planning and execution capability
Good understanding of local-market marketing
Ability to manage agencies and vendors
Solid analytical and reporting skills
Ability to connect marketing activity with business results
Strong ownership, communication and execution skills

Pay: ₹25,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Marketing Manager Perambalur
🏢 Connectingdots
📍 Perambalur