Key Responsibilities
Plan and execute digital marketing campaigns across social media platforms, search engines, and other digital channels.
Manage company social media accounts, including LinkedIn, Instagram, Facebook, and YouTube.
Create engaging content for social media posts, blogs, website updates, and promotional campaigns.
Implement SEO strategies to improve website rankings, organic traffic, and online visibility.
Assist in planning and managing paid advertising campaigns using Google Ads and Meta Ads.
Generate leads through digital marketing campaigns and monitor campaign performance.
Analyze marketing metrics using tools such as Google Analytics and Google Search Console.
Prepare weekly and monthly digital marketing performance reports.
Coordinate with internal teams to promote company services, products, events, and initiatives.
Conduct competitor research, keyword research, and digital market analysis.
Support email marketing, landing-page optimization, and marketing automation activities where required.
Stay updated on digital marketing trends, platform updates, and best practices.

Required Skills
Basic understanding of SEO, SEM, social media marketing, and content marketing.
Knowledge of Google Analytics,



Google Search Console, Google Ads, and Meta Business Suite.
Valuable written and verbal communication skills.
Creative thinking and content-writing abilities.
Basic knowledge of Canva or other graphic design tools.
Ability to analyze campaign performance and prepare reports.
Robust organizational skills and attention to detail.
Willingness to learn current tools and digital marketing techniques.

Educational Qualifications
Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
Candidates with relevant digital marketing certifications or practical project experience will be preferred.

Performance Indicators (KPIs)
Website traffic and organic search growth.
Social media reach, engagement, and follower growth.
Qualified leads generated through digital channels.
Paid campaign performance and cost per lead.
Content publishing consistency and campaign completion.
Marketing conversion rates and reporting accuracy

Pay: ₹13,000.00 - ₹29,000.00 per month

Benefits:
Cell phone reimbursement

Work Location: In person

📌 Digital Marketing Specialist Salem
🏢 Ematix Embedded and Software Solutions
📍 Salem