Role Description

This is a full time in office role located in Hyderabad for a Meta & Google Ads Expert. He/She will be responsible for designing and optimizing advertisement campaigns across Meta (Facebook, Instagram) and Google Ads platforms to generate leads and increase conversions. Responsibilities include conducting keyword research, managing campaign budgets, analyzing performance metrics, creating engaging ad copies, managing bid strategies, and staying updated on the latest ad platform trends. Collaboration with the content and design teams to enhance campaign creativity and effectiveness is essential.

Qualifications
2–3 years of hands-on experience managing Meta Ads & Google Ads campaigns
Experience in keyword research, bid strategy management, and budget optimization
Robust analytical skills for campaign performance tracking and data-driven decision making
Experience with remarketing, lookalike audiences & funnel-based campaign strategies
Ability to create engaging ad copy, visual assets,



and compelling calls to action
Excellent communication skills and teamwork abilities to collaborate effectively with internal teams
Knowledge of performance marketing, social media trends, and audience targeting strategies
Familiarity with tools like Google Analytics and A/B testing methodologies
Prior experience running successful campaigns in social commerce or community-based platforms is a plus
Currently based in or willing to relocate to Hyderabad

What You'll Do
Plan, execute & optimize paid campaigns on Meta (Facebook/Instagram) and Google Ads
Conduct A/B testing on creatives, audiences, and landing pages to maximise ROAS
Analyse campaign data and deliver actionable insights through weekly reports
Manage and scale ad budgets effectively while keeping CPL/CPA in check
Collaborate with the design & content team for high-performing ad creatives

📌 Meta & Google Ads Expert Hyderabad
🏢 IamHere Software Labs
📍 Hyderabad