Job Description – Area Sales Officer (ASO)
Key Responsibilities
Sales & Business Development
Achieve monthly, quarterly, and annual sales targets for the assigned territory.
Identify and develop recent business prospects and potential customers.
Generate leads, conduct customer visits, and convert prospects into business.
Develop and execute area-wise sales plans to improve market penetration.
Channel & Distributor Management
Appoint and manage dealers, distributors, and channel partners.
Maintain strong relationships with existing distributors and customers.
Ensure product availability and effective distribution across the assigned territory.
Monitor distributor performance and support them in achieving sales targets.
Market Research & Competitor Analysis
Monitor market trends, competitor activities, and pricing strategies.
Identify recent market opportunities and provide market intelligence to management.
Gather customer feedback and recommend improvements in products and services.
Customer Relationship Management
Build and maintain long-term relationships with key customers.
Address customer queries, complaints, and service-related issues.
Ensure customer satisfaction and repeat business.




Sales Reporting & Coordination
Prepare daily, weekly, and monthly sales reports.
Track sales performance against assigned targets.
Coordinate with internal teams for order processing, dispatch, and payment collection.
Monitor outstanding payments and ensure timely collections.
Required Skills & Competencies
Strong communication, negotiation, and interpersonal skills.
Good understanding of sales techniques and business development.
Ability to develop and manage dealer/distributor networks.
Strong market knowledge and customer-handling capabilities.
Target-oriented with strong execution and problem-solving skills.
Proficiency in MS Excel and sales reporting tools.
Willingness to travel extensively within the assigned territory.
Key Performance Indicators (KPIs)
Achievement of monthly and annual sales targets.
New customer acquisition and market expansion.
Dealer/distributor network development.
Revenue growth and market penetration.
Customer retention and satisfaction.
Timely payment collection and reduction in outstanding dues.

Benefits:
Health insurance
Provident Fund

Work Location: In person

📌 Steel Area Sales Manager Thoothukudi
🏢 SMW ISPAT
📍 Thoothukudi