Key Responsibilities

Digital Marketing
Plan, execute, and optimize digital marketing campaigns across multiple channels
Lead SEO initiatives, including keyword research, on-page, off-page, and technical SEO, and link-building
Monitor and evaluate website performance using Google Analytics, Google Search Console, and related tools
Drive improvements in website traffic, search rankings, and conversion rates
Partner with designers and developers to implement website updates and campaign requirements

UI/UX
Collaborate with design and development teams to enhance website usability and user experience
Recommend UI/UX improvements to strengthen customer engagement and conversion rates
Analyze user behavior data to inform website enhancement strategies

Sales & Marketing Support
Design marketing materials, including brochures, presentations, product flyers, and promotional content
Support the sales team through targeted lead-generation campaigns and digital marketing strategies
Contribute to the planning of product launches, promotional campaigns, and brand awareness initiatives
Generate and qualify marketing leads through digital channels




Coordinate with cross-functional teams to ensure the seamless execution of marketing activities

Reporting & Analytics
Track campaign performance and prepare regular performance reports
Monitor key performance indicators, including website traffic, lead generation, CTR, conversion rate, and ROI
Recommend data-driven optimization strategies based on campaign results

Required Skills :
Solid knowledge of SEO (on-page, off-page, and technical)
Understanding of UI/UX principles and website optimization
Proficiency with Google Analytics, Google Search Console, and Google Ads
Working knowledge of social media marketing platforms (LinkedIn, Facebook, Instagram, etc.
Basic understanding of HTML/CSS is an advantage
Excellent written and verbal communication skills
Robust analytical and problem-solving capabilities Proven ability to manage multiple projects and meet deadlines

Pay: ₹350,000.00 - ₹500,000.00 per year

Advantages :
Provident Fund

Work Location: In person

📌 Digital Marketing Specialist Gurugram
🏢 NutriTap Technologies Private
📍 Gurugram