Position:* Sales Head – HORECA
Location:* Kochi, Kerala
Experience:* Minimum 12 years of relevant experience in Sales, preferably in HORECA, Institutional Sales, Food Processing, FMCG or Fisheries Industry.

Salary: Upto 15 Lacs
Key Requirements & Responsibilities*
Responsible for overall sales of Foods products across HORECA, Institutional, Cold Storage and Reseller segments in Kerala.
Develop and execute sales strategies to achieve revenue, sales volume and category-wise profitability targets.
Drive business expansion across Kerala by identifying recent markets, institutional customers and business opportunities.
Develop current customers and increase product and category penetration among existing customers.
Prepare annual sales budgets, revenue forecasts and gross profit plans.
Monitor market trends, competitor activities, pricing strategies and identify potential growth opportunities.
Manage category-wise margins, slow-moving products, focused products and minimize product damages.
Ensure effective receivables management,



adherence to credit policies and maintain DSO within acceptable limits.
Monitor customer outstanding payments and drive timely collections through regular debtor meetings and follow-ups.
Lead and manage the sales team, ensuring individual and overall team targets are achieved.
Oversee sales and distribution activities and coordinate with operations for effective supply chain management.
Explore opportunities for setting up branch offices and distribution hubs across Kerala.
Coordinate with the marketing team for product promotions, schemes, offers and marketing initiatives.
Monitor sales performance, prepare revenue and expense reports, and submit regular business forecasts to management.
Key Skills:* HORECA Sales | Institutional Sales | Sales & Distribution Management | Team Leadership | Business Development | Category Management | P&L; / Margin Management | Receivables & Credit Control | Market Expansion

📌 Head Of Sales/ Sales Team Manager Kochi (India)
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