Job role: Social Media & Digital Marketing Executive

Company Name: Chai Waale

Industry: Food & Beverage / Quick Service Restaurant (QSR)

Job Location: Chennai, Tamil Nadu

Job Type: Full-Time

Work Mode: Work from Office

Experience: Freshers and Recent Graduates Can Apply

About the Company

Chai Waale is a growing Indian QSR brand specialising in tea, beverages, snacks and more. The company focuses on building a strong brand presence through customer engagement, innovative marketing campaigns and a growing outlet network.

Job Overview

We are looking for a creative, enthusiastic and results-oriented Social Media & Digital Marketing Executive to manage the brand's online presence and support digital marketing activities.

The candidate will be responsible for social media management, content planning, campaign execution, influencer coordination, video content creation, performance tracking and brand engagement.

The ideal candidate should have good content-writing skills, knowledge of social media platforms and an interest in using AI tools for content creation and marketing.

Key Responsibilities

1. Social Media Management

- Plan and manage content calendars across Instagram, Facebook, You Tube, Linked In and X (Twitter).

- Create engaging captions, hashtags, posts, stories and reels.

- Manage social media accounts and respond to messages, comments and customer queries.

- Ensure consistent brand communication across all platforms.

2. Content Creation & Publishing

- Work with video content creators to plan, shoot and edit high-quality content.

- Create social media creatives, promotional posts and short-form videos.

- Develop content ideas for products, festivals, outlet promotions and brand activities.

- Use Canva and Cap Cut or similar tools for designing and video editing.

3. Influencer Marketing & Collaboration

- Identify and coordinate with influencers,



food bloggers, lifestyle creators and micro-influencers.

- Manage influencer collaborations and content schedules.

- Coordinate promotional activities and creator campaigns.

- Track influencer campaign performance and engagement.

4. Digital Marketing & Campaign Management

- Plan and execute digital campaigns for brand awareness and customer engagement.

- Support promotional campaigns for outlets, franchise enquiries and party orders.

- Work with Meta Ads Manager for paid social media campaigns.

- Explore AI tools for campaign ideas, content creation and marketing activities.

5. Performance Tracking & Analytics

- Monitor social media performance and engagement.

- Track campaign results using platform insights and Google Analytics.

- Prepare regular performance reports.

- Identify opportunities to improve reach, engagement and campaign effectiveness.

6. Brand Growth & Coordination

- Coordinate with internal teams for outlet updates, events and promotional activities.

- Create campaign ideas, festival creatives and outlet promotions.

- Support brand-building initiatives and community engagement.

- Ensure timely execution of marketing activities.

Tools & Platforms

Candidates should have knowledge of or willingness to work with the following tools:

- Social Media: Instagram, Facebook, You Tube, Linked In and X (Twitter).

- Advertising & Management: Meta Business Suite and Meta Ads Manager.

- Analytics: Google Analytics 4 and platform insights.





- Design & Video Editing: Canva and Cap Cut.

- AI Tools: ChatGPT, Gemini and similar AI tools.

- Other Tools: Google Sheets, Whats App Business, You Tube Studio and influencer management platforms.

Skills & Qualifications
- Any graduate or postgraduate qualification.

- Freshers and recent graduates are welcome to apply.

- Strong content-writing skills in English and Tamil.

- Good understanding of social media platforms and digital trends.

- Knowledge of influencer marketing and creator collaborations.

- Familiarity with AI tools such as ChatGPT and Gemini.

- Basic knowledge of Canva and video editing tools such as Cap Cut.

- Basic understanding of Meta Ads Manager and Google Analytics.

- Good communication, teamwork and coordination skills.

- Creative thinking and ability to work independently.

- Well-organised, reliable and results-oriented.

Ideal Candidate Profile
- Passionate about social media, digital marketing and content creation.

- Creative mindset with an interest in branding and marketing trends.

- Ability to generate engaging content ideas.

- Willingness to learn new tools and technologies.

- Should be proactive, punctual and responsible.

- Comfortable coordinating with influencers, creators and internal teams.

- Attitude over marks; initiative over excuses.

What We Offer
- Opportunity to work with a fast-growing Indian QSR brand.

- Hands-on exposure to real-time digital marketing campaigns.

- Practical learning across social media and influencer marketing.

- Young, dynamic and supportive working workplace.

- Career growth opportunities as the company expands.

Work Details

Location: Chennai (Work from Office)

Job Type: Full-Time

Work Commitment: Fixed office hours with involvement in outlet visits, events and marketing campaigns whenever required.

📌 Social Media & Digital Marketing Executive | Chai Waale | Chennai (India)
🏢 Praveza Consultancy
📍 India