Job Description

- Digital Strategy, Plan and Support the development and execution of the Hotel’s digital marketing and e-commerce plans.
- Prepare digital channel plans aligned with business objectives and brand guidelines.
- Collaborate with key departments to identify and support business opportunities.
- Maintain accurate, updated and brand-compliant content across Hotel websites and digital platforms.
- Support the promotion and downloads of the Accor Hotels mobile application.
- Manage the Hotel’s social media presence in line with brand guidelines and content calendars.
- Coordinate with agencies for timely content creation, mandatory posts and campaigns.
- Monitor and manage online guest reviews and reputation.
- Manage CRM and email marketing activities for Rooms, F&B; and other outlets.
- Provide creative, image and content inputs for global and local email campaigns.
- Coordinate and monitor digital campaigns across SEO, SEM, PPC, display,



metasearch and social media.
- Work with agencies on campaign briefs, creatives, A/B testing and optimisation.
- Monitor campaign performance, visibility and spend to improve ROI.
- Coordinate video content creation and monitor the Hotel’s You Tube activities.
- Improve the Hotel’s website visibility through SEO and search initiatives.

Qualifications

- Degree in Marketing, Digital Marketing, Business or a related discipline.
- Minimum 2 years of experience in Digital Marketing / E-commerce, preferably in Hospitality or Retail.
- Strong understanding of digital marketing strategy, channels and current best practices.
- Excellent written and verbal English communication skills.
- Proficient in MS Excel and Power Point; robust presentation and customer relationship skills.

📌 Digital Marketing Executive (India)
🏢 NOVOTEL
📍 India