Company Description Gen Purple focuses on empowering ambitious teens through career guidance, character development, and tailored leadership portfolio building. The organization helps young people discover their strengths, explore future pathways, and develop practical skills for personal and academic success. Programs are designed to nurture confident, values-driven leaders who can thrive in increasingly competitive environments. Gen Purple offers a supportive, growth-oriented culture for team members who are passionate about youth development and education.

Role Description This is a full-time hybrid role based in Chennai, with the flexibility to work from home for part of the week. The Social Media Content Creator will develop and publish engaging content across platforms such as Instagram, Facebook, YouTube, and LinkedIn to reach and inspire ambitious teens and their families. Day-to-day responsibilities include planning content calendars, creating posts, short videos, and stories, writing compelling captions, and aligning all content with Gen Purple's brand voice and program goals. The role involves collaborating with program teams to translate educational offerings into accessible, appealing social media narratives, monitoring performance metrics, and adjusting content strategies based on data and feedback.



The Social Media Content Creator will also interact with the online community by responding to comments and messages and supporting digital campaigns and collaborations.

Qualifications

- Strong skills in social media content creation, including short-form video, static posts, stories, and basic visual design.
- Ability to plan and execute content calendars, with experience in social media strategy and campaign management.
- Excellent written communication skills for clear, engaging, and age-appropriate copywriting and caption writing.
- Comfort with social media analytics tools and data-driven decision-making to optimize reach and engagement.
- Basic proficiency in design and editing tools (e.g., Canva, Adobe Creative Cloud, or similar platforms).
- Demonstrated interest in youth development, education, or coaching, with sensitivity to teen audiences and parents.
- Solid organizational and time-management skills, with the ability to work independently and in collaboration with small teams.
- Bachelor's degree in Communications, Media, Marketing, Psychology, Education, or a related field, or equivalent practical experience.
- Prior experience in managing brand or creator accounts on major social platforms is preferred.

📌 Social Media Content Creator (Chennai)
🏢 Gen Purple
📍 Chennai