Company: Gateway Group of International Schools

Employment Type: Full-Time

Experience: Minimum 3–5 Years

Location: Chennai

Job Description

Gateway Group of International Schools is looking for a dynamic, experienced, and result-oriented Marketing & Admissions Executive to drive student admissions through strategic marketing initiatives, outreach programmes, community engagement and effective admission management.

The ideal candidate should have proven experience in educational marketing, student admissions, event coordination, parent engagement and building strong relationships with preschools, playschools and other educational institutions.

The candidate will be responsible for managing the complete admission cycle, from generating enquiries and conducting marketing activities to converting prospective parents into confirmed admissions.

Key Responsibilities

1. Marketing & Outreach

- Plan and execute marketing events, promotional campaigns and outreach activities with a primary focus on generating student admissions.
- Develop and implement innovative admission-focused marketing strategies to increase student enrolment across campuses.
- Identify potential admission sources and develop partnerships to strengthen the school's admission pipeline.
- Conduct field marketing activities, community outreach programmes and promotional campaigns to increase school visibility and generate quality admission leads.
- Coordinate with school Principals, admission teams and management to align marketing activities with admission targets.

2. Playschool & Preschool Engagement

- Establish and maintain strong relationships with nearby playschools, preschools, daycare centres and early childhood education institutions.
- Conduct playschool engagement programmes, interactive activities, school visits and cooperative events to generate admission enquiries.




- Develop strategic tie-ups and partnerships with playschools to create a consistent admission referral network.
- Organise engagement activities for preschool children and parents to introduce them to the school's learning environment and educational programmes.

3. Events & Parent Engagement

- Organise parent engagement programmes, open houses, school tours, educational fairs, community events and promotional activities.
- Plan and execute admission-oriented events to attract prospective parents and convert enquiries into admissions.
- Ensure effective coordination and execution of all marketing and admission-related events.

4. Complete Admission Management

- Manage the complete student admission process, from initial enquiry generation to final admission confirmation and enrolment.
- Handle parent enquiries through calls, walk-ins, online platforms and other communication channels.
- Conduct follow-up calls, schedule campus visits, coordinate school tours and guide parents throughout the admission procedure.
- Explain the school's curriculum, educational programmes, facilities, fee structure and admission requirements to prospective parents.
- Coordinate with the respective campus admission teams and ensure timely processing of applications and admission documentation.
- Maintain accurate admission records, enquiry databases, follow-up reports and student enrolment trackers.
- Take ownership of admission targets and ensure effective conversion of enquiries into confirmed admissions.

5. Reporting & Performance Monitoring

- Monitor lead generation, parent follow-ups,



conversion rates and overall admission performance.
- Prepare regular reports on marketing activities, event outcomes, admission enquiries and confirmed enrolments.
- Analyse the effectiveness of marketing initiatives and recommend strategies to improve admission conversions.

Required Qualifications & Skills

- Minimum 3–5 years of relevant experience in marketing and admissions, preferably in the education sector.
- Proven experience in conducting marketing events and admission-oriented promotional activities.
- Strong understanding of preschool and playschool engagement strategies.
- Experience in handling the complete student admission cycle is essential.
- Excellent communication, presentation, negotiation and interpersonal skills.
- Ability to build and maintain relationships with parents, educational institutions and community organisations.
- Strong event planning, coordination, and execution skills.
- Target-oriented approach with the ability to drive measurable admission results.
- Good organisational, follow-up and reporting skills.
- Willingness to travel across school campuses and undertake field marketing activities.

Preferred Candidate Profile

We are looking for a proactive and result-oriented marketing professional who understands that educational marketing is not just about brand promotion but about creating meaningful engagement that translates into student admissions.

Candidates with a proven track record in school admissions, preschool tie-ups, educational outreach, admission-driven event management and successful student enrolment conversions will be highly preferred.

Join Gateway Group of International Schools and be part of a team committed to expanding educational opportunities and building strong school communities.

Pay: ₹25,000.00 - ₹30,000.00 per month

Benefits:

- Provident Fund

Work Location: In person

📌 Marketing & Admissions Executive (Chennai)
🏢 Gateway International School - India
📍 Chennai