Cokonet Academy is looking for a proactive and target-oriented B2B Marketing Specialist to drive institutional business development, generate qualified leads, and establish strategic partnerships with colleges and educational institutions across South Kerala.

The candidate will be responsible for promoting the academy's training programmes, building institutional relationships, identifying business opportunities, and achieving assigned revenue targets through effective B2B marketing and field outreach.

Key Roles and Responsibilities

- Identify and develop business opportunities with colleges, universities, and educational institutions.
- Generate qualified B2B leads through cold calling, email outreach, LinkedIn, referrals, and college visits.
- Build and maintain relationships with Principals, HODs, Placement Officers, and institutional decision-makers.
- Conduct college visits, business meetings, presentations, workshops, and promotional activities.
- Promote Cokonet Academy's IT training programmes, internships, technical workshops, and placement initiatives.
- Develop institutional partnerships, MoUs, and training collaborations.
- Prepare business proposals, conduct follow-ups, negotiate opportunities, and convert prospects into clients.
- Achieve assigned monthly and quarterly targets for lead generation, partnerships, enrolments, and revenue.
- Maintain accurate lead records, CRM updates, and regular performance reports.
- Coordinate with internal teams to ensure effective programme execution and client relationship management.

Educational Qualifications

- Bachelor's degree in Marketing, Business Administration,



Commerce, Management, or a related discipline.

Required Skills and Competencies

- Excellent communication and interpersonal skills.
- Strong B2B marketing, sales, and business development abilities.
- Positive presentation, negotiation, and relationship-building skills.
- Knowledge of lead generation and institutional marketing.
- Proficiency in MS Office, Excel, and CRM tools.
- Target-oriented approach with strong follow-up and coordination skills.
- Willingness to undertake regular field visits and travel across South Kerala.

Preferred Qualifications

- 1–2 years of experience in B2B Marketing, Business Development, Institutional Sales, or EdTech.
- Experience in college outreach, institutional partnerships, or corporate sales is an advantage.
- Valid driving licence and access to transportation are desirable.

Key Performance Indicators (KPIs)

- Qualified B2B leads generated.
- College visits and institutional meetings completed.
- New institutional partnerships and MoUs secured.
- Proposals submitted and business conversions achieved.
- Revenue generated and monthly targets achieved.
- Training programmes and enrolment opportunities secured.
- CRM accuracy and reporting consistency.

Pay: ₹20,000.00 - ₹25,000.00 per month

Ability to commute/relocate:

- Ulloor, Thiruvananthapuram, Kerala: Reliably commute or planning to relocate before starting work (Required)

Experience:

- B2B: 1 year (Preferred)

Language:

- Fluent English (Required)
- Malayalam (Preferred)

Willingness to travel:

- 50% (Preferred)

Work Location: In person

📌 B Marketing Specialist (India)
🏢 Cokonet
📍 India