Job Description: Performance Marketer cum Trainer

Location: SLBS Marklance, Vyttila, Kochi
Department: Digital Marketing & Training

Job Summary

We are looking for a skilled and result-oriented Performance Marketer cum Trainer who can manage digital marketing campaigns and train students in performance marketing. The ideal candidate should have hands-on experience in paid advertising, campaign optimization, SEO, analytics, and digital marketing strategy, along with the ability to deliver practical, industry-oriented training.

Key Responsibilities

Performance Marketing

Plan, execute, and optimize paid advertising campaigns across Meta Ads, Google Ads, YouTube Ads, LinkedIn Ads, and other relevant digital platforms.
Develop and implement performance marketing strategies to generate quality leads and improve conversions.
Manage campaign budgets, bidding strategies, audience targeting, and ad performance.
Monitor campaign metrics, including CTR, CPC, CPL, CPA, ROAS, and conversion rates.
Conduct A/B testing for ad creatives, copy, landing pages, and audience segments.
Implement lead generation strategies and optimize campaigns based on performance data.
Work on SEO, keyword research, website traffic optimization, and digital campaign planning.
Prepare campaign performance reports and recommend data-driven improvements.

Training & Mentoring

Conduct practical training sessions on performance marketing and digital advertising.
Train students in Meta Ads, Google Ads, YouTube Ads, LinkedIn Ads, SEO, and campaign management.




Provide hands-on experience in campaign setup, budget allocation, audience targeting, and performance analysis.
Guide students through live projects, assignments, case studies, and industry-based activities.
Evaluate student performance and provide feedback to improve their practical skills.
Keep training content updated with the latest digital marketing trends, tools, and advertising practices.

Required Skills & Qualifications

Minimum 2+ years of hands-on experience in performance marketing and digital advertising.
Robust knowledge of Meta Ads Manager and Google Ads.
Experience with YouTube Ads, LinkedIn Ads, SEO, lead generation, and campaign optimization.
Good understanding of marketing analytics, conversion tracking, pixels, and reporting tools.
Expertise in campaign budgeting, digital marketing strategy, and ROI optimization.
Excellent communication, presentation, and student-handling skills.
Ability to explain technical concepts through practical examples and live demonstrations.
Relevant certifications in Google Ads, Meta Ads, or digital marketing will be an added advantage.

Preferred Candidate Profile

Candidates with both practical industry experience and a passion for teaching.
Ability to manage live campaigns while delivering effective training sessions.
Strong analytical thinking, problem-solving, and mentoring abilities.
Immediate joiners preferred.

Pay: ₹25,000.00 - ₹40,000.00 per month

Work Location: In person

📌 Performance Marketer cum Trainer (Palarivattom)
🏢 Slbs Marklance
📍 Palarivattom