Lead Generation Specialist – B2B (IT Industry)

Company: My Virtual Teams Pvt. Ltd.
Location: Ludhiana, Punjab
Work Mode: On-site
Job Type: Full-Time
Experience Required: 2–4 Years

Job Summary

My Virtual Teams Pvt. Ltd. is looking for an experienced B2B Lead Generation Specialist with 2–4 years of experience in the IT industry. The candidate will be responsible for identifying potential business clients, sourcing relevant data, and generating qualified leads through LinkedIn, email marketing, and other B2B outreach channels.

We are looking for someone who can independently manage the complete lead generation process, from researching prospects to initiating conversations and generating business opportunities.

Key Responsibilities

- Generate qualified B2B leads for IT services through LinkedIn and email marketing.
- Research and identify potential clients, target companies, and key decision-makers.
- Source and extract relevant business data using lead generation tools and platforms.
- Use LinkedIn Sales Navigator, Apollo.io, Lusha, ZoomInfo, or similar tools for prospecting.
- Build and maintain accurate databases of potential clients.
- Execute LinkedIn outreach campaigns, cold emails, and follow-up strategies.
- Identify business opportunities and approach potential clients for IT services.
- Monitor outreach activities, responses, and lead generation performance.




- Maintain proper records of leads and regularly update the CRM/database.
- Guide and support junior team members in cold calling and lead generation activities.

Required Skills

- 2–4 years of experience in B2B Lead Generation in the IT industry.
- Strong hands-on experience in LinkedIn lead generation and email marketing.
- Good knowledge of data extraction, prospect research, and lead sourcing.
- Understanding of B2B sales processes and client acquisition.
- Familiarity with IT services such as Web Development, Software Development, E-commerce, and Digital Solutions.
- Solid communication, research, and organizational skills.
- Ability to independently generate quality leads and meet targets.

Preferred Skills (Plus Point)

- Experience in training or guiding junior team members.
- Knowledge of cold calling strategies and team handling.
- Basic understanding of digital marketing, SEO, and social media marketing.
- Familiarity with CRM and email automation tools.

What We Are Looking For

Someone who knows WHERE to find the data, HOW to identify the right prospects, and HOW to reach potential B2B clients.

The primary focus of this role is Lead Generation through LinkedIn and Email Marketing. Cold calling guidance and digital marketing knowledge will be an added advantage.

Pay: ₹30,000.00 - ₹40,000.00 per month

Work Location: In person

📌 Lead Generation Specialist (Ludhiana)
🏢 My Virtual Teams
📍 Ludhiana