CORE DAILY ADVERTISING ACTIVITIES

1. PPC Campaign Setup & Structuring CAMPAIGN STRATEGY

- Design, build, and launch high-performing Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.

- Structure campaigns by Match Type (Exact, Phrase, Broad, Auto) and Product Target/ASIN Targeting strategies.

- Segment campaigns by brand defense, competitor conquesting, and generic high-volume keywords.

2. Daily Bid, Budget & ACoS Optimization DAILY OPERATIONS

- Perform daily bid adjustments based on keyword conversion rates, placement stats (Top of Search vs. Product Pages), and ROAS goals.

- Monitor daily ad budget depletion to prevent high-converting campaigns from running out of budget prematurely.

- Mine search term reports daily to isolate top-converting terms and add non-converting/irrelevant queries as Negative Keywords.

3. Keyword Research & Target Mining SEARCH INTELLIGENCE

- Conduct continuous keyword research using Helium 10 (Cerebro/Magnet), Jungle Scout, and Amazon Brand Analytics.





- Identify organic ranking gaps and deploy targeted PPC pushes to improve organic search positions.

- Track competitor ad placements, share of voice (SOV), and defensive ASIN targets.

4. Performance Analytics & TACoS Tracking REPORTING

- Track overall TACoS (Total Advertising Cost of Sales) to ensure paid ads drive profitable total store growth.

- Analyze ad performance metrics: Impression Share, Click-Through Rate (CTR), Conversion Rate (CVR), and ACoS targets.

- Prepare weekly/monthly ad spend, revenue, and ROAS reports for management review.Consociate Solutions Pvt Ltd is seeking an expert Amazon PPC & Advertising Specialist for our office in NIBM, Pune. In this role, you will be solely responsible for planning, executing, scaling, and optimizing paid advertising campaigns across Amazon Sponsored Ads and Amazon DSP to maximize sales growth while controlling ACoS and TACoS.

Pay: ₹10,000.00 - ₹25,000.00 per month

Work Location: In person

📌 Amazon PPC & Advertising Specialist (Pune)
🏢 Consociate Solutions Private
📍 Pune