Location: Dwarka, New Delhi
Experience: 5–10 Years
Job Type: Full-Time, On-site
Department: Digital Marketing

Job Summary

Ayushman Diagnostics is looking for an experienced and results-driven SEO Manager to lead organic search growth across its hospital, healthcare, diagnostics, skin and cosmetology, dental, and IVF websites.

The ideal candidate will be responsible for developing and implementing SEO strategies to improve Google rankings, increase organic traffic, generate qualified patient enquiries, strengthen local search visibility, and improve website performance across all healthcare brands.

The candidate should have strong technical SEO knowledge, expertise in local SEO and Google Business Profile management, and an understanding of healthcare content quality, medical accuracy, and search engine guidelines.

Key Responsibilities

1. SEO Strategy & Execution

- Develop and execute comprehensive SEO strategies for multiple healthcare websites.
- Conduct keyword research, competitor analysis, search-intent mapping, and content gap analysis.
- Improve organic rankings for relevant treatment, doctor, hospital, diagnostic, and location-based keywords.
- Build SEO roadmaps aligned with business objectives and patient acquisition goals.

2. Technical SEO

- Conduct regular technical SEO audits and resolve crawlability, indexation, canonicalisation, redirect, sitemap, robots.txt, and structured-data issues.
- Improve Core Web Vitals, page speed, mobile usability, and website architecture.
- Collaborate with website developers to implement technical recommendations.
- Monitor Google Search Console for indexing issues, ranking changes, and search performance.

3. On-Page SEO & Content Optimisation

- Optimise title tags, meta descriptions, headings, URLs, internal links, image alt text, and landing-page content.
- Develop SEO content briefs for blogs, treatment pages, doctor profiles, FAQs, and location-specific pages.
- Work with content writers to improve topical relevance, search intent, and content quality.
- Ensure healthcare content is accurate, trustworthy, medically reviewed where appropriate,



and compliant with applicable advertising and medical ethics requirements.

4. Local SEO & Google Business Profile

- Manage and optimise Google Business Profiles for multiple hospital and healthcare locations.
- Improve visibility in Google Maps and local search results.
- Manage business categories, services, contact information, photos, posts, and location information.
- Monitor reviews and coordinate appropriate, privacy-conscious responses.
- Track local rankings and Google Business Profile performance.

5. Off-Page SEO & Authority Building

- Develop ethical link-building and digital PR strategies.
- Identify relevant healthcare publications, authoritative websites, and legitimate industry opportunities.
- Monitor backlink quality, referring domains, and website authority indicators.
- Avoid spammy link schemes, paid-link manipulation, and other high-risk SEO practices.

6. Analytics and Reporting

- Use Google Analytics 4, Google Search Console, Google Tag Manager, and SEO tools to measure performance.
- Prepare weekly and monthly SEO reports covering rankings, organic traffic, qualified leads, conversions, and technical improvements.
- Track SEO performance by website, department, location, and landing page.
- Maintain an SEO task tracker, implementation roadmap, and accountability system.

7. Up-to-date Search & AI Visibility

- Monitor changes in Google Search, AI Overviews, and AI-assisted search experiences.
- Improve content structure, factual accuracy, entity clarity, and discoverability across relevant search experiences.
- Understand structured data, E-E-A-T principles, and the evolving relationship between traditional SEO and AI search.

Required Skills & Qualifications





- Bachelor's degree in Marketing, Digital Marketing, IT, or a related field preferred.
- 5–10 years of hands-on SEO experience, preferably with multi-location businesses, healthcare, hospitals, or service-based brands.
- Strong knowledge of technical SEO, on-page SEO, local SEO, and off-page SEO.
- Experience with Google Analytics 4, Google Search Console, Google Tag Manager, and Google Business Profile.
- Working knowledge of tools such as Ahrefs, Semrush, Screaming Frog, or equivalent platforms.
- Familiarity with WordPress and basic HTML/CSS troubleshooting.
- Understanding of schema markup, Core Web Vitals, keyword mapping, content optimisation, and conversion tracking.
- Strong analytical, communication, project-management, and problem-solving skills.

Key Performance Indicators (KPIs)

- Growth in qualified organic traffic.
- Improvement in rankings for relevant, high-intent keywords.
- Growth in Google Maps and local organic visibility.
- Increase in qualified organic enquiries and tracked conversions.
- Improvement in indexation, technical SEO health, and Core Web Vitals.
- Growth in relevant, high-quality referring domains.
- Timely completion of SEO deliverables and implementation of audit recommendations.
- Performance and lead contribution by website and department.

Preferred Candidate Profile

Candidates with experience in hospital SEO, healthcare marketing, multi-location SEO, local lead generation, WordPress website optimisation, and managing multiple websites will be preferred.

How to Apply

Interested candidates may apply through Indeed with their updated resume, a brief summary of their SEO achievements, and examples of websites or projects they have worked on.

Venue

Ayushman Diagnostic & Imaging Centre

Plot No. 2, Sector 12, Ashirwad Chowk, H.L. Galleria Building, 2nd Floor, Dwarka, New Delhi – 110075

Ability to commute/relocate:

Dwarka, Delhi, Delhi: Reliably commute or planning to relocate before starting work (Preferred)

Pay: ₹50,000.00 - ₹75,000.00 per month

Work Location: In person

📌 SEO Manager (Dwarka)
🏢 Ayushman Diagnostics
📍 Dwarka