Job Description – Digital Marketing Executive

Company: Helett Enterprises LLP
Department: Digital Marketing
Location: Calicut, Kerala
Employment Type: Full-Time | In-Person
Experience: 2–3 Years
Joining: Immediate Joiners Preferred

About the Role

Helett Enterprises LLP is looking for a creative and performance-driven Digital Marketing Executive to manage digital marketing activities, execute advertising campaigns, improve brand visibility, and drive online sales. The ideal candidate should have practical experience in performance marketing, SEO, SEM, and social media marketing.

Key Responsibilities

1. Performance Marketing

- Plan, execute, and manage Google Ads and Meta Ads campaigns.
- Monitor campaign performance, conversions, CPC, CPA, and ROAS.
- Optimize advertising budgets to improve campaign results.
- Develop retargeting and customer acquisition strategies.

2. SEO & SEM

- Conduct keyword research and implement SEO strategies.
- Manage paid search campaigns and optimize ad performance.
- Improve website content, product pages, and search rankings.
- Monitor organic traffic and website visibility.

3. Social Media Marketing

- Manage company social media accounts and promotional campaigns.
- Prepare content calendars and coordinate with creative teams.
- Monitor audience engagement, reach, and account growth.

4. E-commerce & Analytics

- Manage Shopify product listings and promotional activities.
- Track website traffic, customer behaviour,



and conversions.
- Work with Google Analytics 4, Meta Pixel, and conversion tracking.
- Prepare campaign reports and identify improvement opportunities.

Educational Qualifications

- Bachelor's degree in Marketing, Business Administration, or a related field.

Required Skills & Qualifications

- 2–3 years of relevant digital marketing experience.
- Strong hands-on experience in Google Ads and Meta Ads Manager.
- Practical knowledge of performance marketing and campaign optimization.
- Positive understanding of SEO, SEM, and SMM.
- Familiarity with Shopify and e-commerce marketing.
- Knowledge of GA4, Meta Pixel, and conversion tracking.
- Strong analytical, communication, and coordination skills.
- Good English communication skills are mandatory.

Preferred Experience

- Experience in e-commerce, D2C, or consumer electronics.
- Knowledge of Google Merchant Center and Google Shopping campaigns.
- Understanding of conversion rate optimization (CRO).
- Ability to improve advertising ROI and online sales performance.

Key Performance Indicators (KPIs)

- Advertising performance and ROAS achievement.
- Customer acquisition and conversion growth.
- Improvement in organic traffic and search rankings.
- Efficient advertising budget management.
- Social media engagement and brand visibility.

Pay: ₹25,000.00 - ₹30,000.00 per month

Language:

- English (Required)

Work Location: In person

📌 Digital Maketing Executive (Kozhikode)
🏢 HELETT ENTERPRISES
📍 Kozhikode