Job Description – Social Media Manager– Sylcon Shoes

Job Title: Social Media Manager
Department: Marketing / Digital Marketing
Location: Kochi, Kerala
Experience: 2–5 Years
Employment Type: Full-Time

Job Summary

We are looking for a creative, result-oriented Social Media Manager to manage and grow Sylcon Shoes & Bags' digital presence across social media platforms. The candidate should have strong knowledge of social media marketing, content planning, campaign execution, audience engagement and brand promotion.

Key Responsibilities

- Develop and implement social media strategies to increase brand awareness and engagement.
- Manage Instagram, Facebook, YouTube and other social media platforms.
- Create monthly content calendars and plan daily posts, reels, stories and campaigns.
- Coordinate with graphic designers, photographers, videographers and marketing teams.
- Plan and execute promotional campaigns for current arrivals, offers, festivals and store launches.
- Monitor social media trends, competitor activities and industry developments.
- Manage paid social media advertising campaigns and optimise performance.
- Track and analyse reach, impressions, engagement, followers and conversions.
- Respond to customer comments, messages and enquiries professionally.
- Ensure consistent brand identity and communication across all platforms.
- Collaborate with store teams to collect product photos, videos and promotional content.
- Prepare weekly and monthly social media performance reports.





Required Skills & Qualifications

- Bachelor's degree in Marketing, Mass Communication, Business Administration or a related field.
- 2–5 years of experience in social media management or digital marketing.
- Strong knowledge of Instagram, Facebook, YouTube and Meta Business Suite.
- Knowledge of Meta Ads Manager and paid advertising.
- Understanding of content strategy, social media algorithms and digital trends.
- Good communication, creative thinking and coordination skills.
- Ability to analyse campaign performance and prepare reports.
- Basic knowledge of Canva, Photoshop or other content creation tools.
- Experience in retail, fashion, footwear or lifestyle brands will be an added advantage.

Performance Expectations (KPIs)

- Monthly follower growth.
- Reach, impressions and engagement rate.
- Reels and video views.
- Lead generation and customer enquiries.
- Paid campaign ROI and conversion performance.
- Consistency in content publishing.
- Successful execution of promotional campaigns.

Preferred Candidate Profile

- Creative thinker with strong marketing knowledge.
- Should be capable of independently handling social media operations.
- Must have a strong understanding of branding and customer behaviour.
- Should be proactive in identifying recent marketing opportunities.
- Ability to work closely with the management and store operations teams.

Pay: ₹20,000.00 - ₹40,000.00 per month

Work Location: In person

📌 Digital Marketing Manager (Kochi)
🏢 SYLCON FASHION&LIFESTYLE
📍 Kochi