11 Nov
|
Payism Private
|
Madhapur
11 Nov
Payism Private
Madhapur
Role: *Growth & Performance Marketing Manager*
Own paid acquisition, SEO, and retention — and be able to explain why a number moved, not just report it.
*ROLE SUMMARY*
Cosmic Biotech is hiring a Growth & Performance Marketing Manager to own measurable customer acquisition and digital growth. You will run paid media end-to-end, own analytics and attribution, and set the initial SEO and retention strategy, working closely with the creative team to turn performance data into better campaigns.
*KEY RESPONSIBILITIES*
* Own paid acquisition across Meta, Google and other relevant platforms — planning, execution and optimization.
* Develop media plans, audience strategies and campaign structures aligned to business targets.
* Run structured audience, messaging and creative testing; identify which creative directions perform commercially, with the creative team.
* Own tracking, attribution and analytics across all acquisition channels.
* Monitor CAC, ROAS/MER, conversion rates and other core growth metrics; report with clear commentary, not just dashboards.
* Analyze funnels end-to-end and identify conversion-rate optimization opportunities.
* Develop and manage retargeting and remarketing strategies.
* Own initial CRM and retention strategy for existing customers.
* Own overall SEO strategy — keyword opportunities, organic growth targets, and technical SEO coordination with the website team.
* Monitor GA4, Search Console and other performance tools.
* Guide the content team on search-led content opportunities.
* Present performance insights that inform product, communication and brand decisions.
*REQUIRED SKILLS & EXPERIENCE*
* Hands-on experience managing real advertising budgets on Meta and Google Ads, with demonstrable results.
* Strong grasp of campaign structuring, audience segmentation, bidding strategies and creative testing frameworks.
* Working knowledge of GA4,
Search Console and attribution/analytics tooling.
* Practical understanding of SEO fundamentals — on-page, technical and content-led growth.
* Analytical mindset — able to challenge assumptions and explain why a campaign is or isn't working.
* Experience with CRM/retention tools and remarketing workflows is a robust plus.
* Prior experience in D2C, e-commerce, pharma or nutraceutical categories is an advantage.
* Ability to interpret commercial performance beyond platform metrics, including CAC, conversion, AOV, and customer acquisition quality.
* WHAT WE'RE LOOKING FOR
* This role needs depth, not breadth. Candidates should be ready to walk through past campaigns in detail — budgets managed, decisions made, results achieved — during the interview process.
*LOGISTICS & COMPENSATION*
* Location: Cosmic Biotech, Hyderabad (on-site)
* Employment Type: Full-time (Monday to Saturday - 9.30 AM to 6.30 PM)
* Compensation: ₹65,000 to ₹75,000 per month (depends on the final interview and experience; we can discuss)
* Reporting To: Integrated Marketing Manager / Management
* Priority: Critical — immediate hiring need
Cosmic Biotech is an equal-opportunity employer. We welcome applicants of all backgrounds, genders and experience levels who meet the role's requirements.
Pay: ₹65,000.00 - ₹75,000.00 per month
Perks:
- Flexible schedule
Application Question(s):
- Please provide the details below.
1. Total Experience -
2. Relevant Experience -
3. Current Location -
4. Notice Period -
5. Current CTC -
6. Expected CTC -
7. UAN Availability –
8. LinkedIn Profile Link –
9. What is your innovative idea based on the current advertising trends? Please describe your idea and explain why you think it would be successful -
10. Have you come across any innovative ads or marketing ideas that caught your attention? Briefly describe one-
Work Location: In person
📌 Growth & Performance Marketing Manager (Madhapur)
🏢 Payism Private
📍 Madhapur