Company Name: IIM Marketers
Job Location: Kolkata, West Bengal
Job Type: Full-Time
Experience: Minimum 2 Years
Department: Digital Marketing

About IIM Marketers

IIM Marketers is a digital marketing agency focused on helping businesses grow through performance-driven marketing strategies. We offer services including Google Ads, Search Engine Optimization (SEO), Social Media Marketing, lead generation, website development, and online brand building.

We are looking for a skilled and result-oriented Google Ads & SEO Specialist who can manage paid advertising campaigns and improve organic search visibility for multiple client projects.

Key Responsibilities

Google Ads:

- Plan, create, manage, and optimise Google Ads campaigns.
- Handle Search, Display, Performance Max, and other relevant campaign types.
- Conduct keyword research, competitor analysis, and audience targeting.
- Monitor campaign performance, budgets, CPC, CTR, conversions, and ROI.
- Optimise ad copies, landing pages, and bidding strategies to generate quality leads.
- Track conversions using Google Analytics 4 (GA4) and Google Tag Manager (GTM).
- Prepare campaign performance reports and suggest improvements.

Search Engine Optimization (SEO):

- Perform comprehensive keyword research and competitor analysis.
- Implement on-page and off-page SEO strategies.
- Optimise website content, meta titles, meta descriptions, headings, and URLs.
- Work on technical SEO, website audits, indexing, and crawlability.




- Manage Google Search Console and Google Analytics.
- Develop link-building and backlink strategies.
- Work on Local SEO and Google Business Profile (GMB) optimisation.
- Monitor keyword rankings, organic traffic, and website performance.

Required Skills & Qualifications

- Minimum 2 years of hands-on experience in Google Ads and SEO.
- Strong understanding of Google Ads campaign management.
- Practical knowledge of SEO tools such as Ahrefs, SEMrush, Ubersuggest, or similar tools.
- Familiarity with GA4, Google Search Console, and Google Tag Manager.
- Knowledge of keyword research, competitor analysis, and conversion tracking.
- Ability to analyse campaign data and make performance-driven decisions.
- Good communication, analytical, and problem-solving skills.
- Ability to manage multiple client projects and meet deadlines.

Preferred Candidate

- Someone who understands both paid and organic digital marketing.
- A result-oriented professional with practical campaign experience.
- Someone who stays updated with the latest Google Ads and SEO trends.

What We Offer

- Opportunity to work on diverse client projects.
- Professional growth and learning opportunities.
- Collaborative and supportive work workplace.
- Performance-driven career development.

Interested candidates can apply with their updated resume.

Company: IIM Marketers

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Google Ads & SEO Specialist (Kolkata)
🏢 IIM Marketers
📍 Kolkata