Job Title: UX Lead Designer

Experience: 8–10 Years
Budget: Up to ₹1.25 LPA
Notice Period: Immediate Joiners

Location: Remote (Pan India)

Payroll: Haparz
Domain: B2C Ecommerce / Digital Commerce

Job Overview

We are looking for a hands-on UX Lead Designer to drive customer experience and digital design initiatives for a leading global sporting-goods brand.

The candidate will be responsible for improving ecommerce conversion journeys across Shopify and creating personalized customer engagement experiences through Braze. This role requires a solid combination of UX strategy, hands-on product design, ecommerce expertise, and customer journey optimization.

The ideal candidate should understand how to translate customer behavior and business objectives into intuitive, conversion-focused digital experiences.

Key Responsibilities

- Lead UX strategy and design initiatives across ecommerce platforms and digital marketing experiences.
- Optimize end-to-end Shopify ecommerce journeys, including homepage, search, Product Listing Pages (PLP), Product Detail Pages (PDP), cart, checkout, account management, and campaign landing pages.
- Design seamless and personalized customer experiences across websites, email, push notifications, and lifecycle marketing journeys.
- Collaborate with Braze and marketing teams to improve customer engagement and personalization experiences.
- Create user journeys, information architecture, wireframes, interactive prototypes, and high-fidelity designs using Figma and FigJam.
- Drive Conversion Rate Optimization (CRO), A/B testing, usability testing, and experimentation initiatives.
- Leverage customer behavior, analytics,



and research insights to identify UX gaps and improve conversion rates.
- Design responsive, mobile-first experiences across multiple devices and screen sizes.
- Establish and maintain scalable design systems, reusable components, and consistent UX patterns.
- Ensure accessibility compliance based on WCAG guidelines.
- Work closely with product managers, ecommerce teams, marketing stakeholders, developers, and business teams.
- Collaborate with US-based stakeholders and communicate design decisions, recommendations, and business impact effectively.
- Connect UX improvements with measurable business outcomes, including conversion, engagement, retention, and customer satisfaction.

Required Experience and Expertise

- 8+ years of experience in UX Design, UI/UX Design, or Product Design.
- Strong experience in B2C retail, ecommerce, or consumer-facing digital platforms.
- Hands-on expertise in Figma, FigJam, wireframing, prototyping, and design systems.
- Practical understanding of Shopify ecommerce architecture and customer shopping journeys.
- Experience with CRO, A/B testing, experimentation, personalization, and analytics.
- Understanding of Braze or similar customer engagement and lifecycle marketing platforms.
- Strong knowledge of responsive design, mobile-first UX, and WCAG accessibility standards.
- Experience working with cross-functional and international stakeholders.
- Excellent communication, presentation, and stakeholder-management skills.

Preferred Industry Experience

- Sporting goods
- Apparel and fashion
- Footwear
- Consumer retail
- D2C ecommerce brands

Work Location: Remote

📌 Hiring UX Lead Designer (India)
🏢 Haparz
📍 India