Job Description: Hardware Sales Manager Role Overview
Elcom Digital is hiring a Senior Hardware Sales Manager to scale revenue through distributors, resellers, system integrators, and partner networks as part of its hardware growth agenda. The role is best positioned as a channel and distribution leadership hire rather than a generic sales manager because effective hardware growth depends on partner-led go-to-market execution, coverage, forecasting, and relationship ownership across the indirect sales ecosystem. Position Details Job Title: Hardware Sales Manager Location: Noida / NCR preferred; open to Pan-India travel Department: Sales / Business Growth Reporting To: CEO / Business Head Role Summary Elcom Digital is looking for a high-impact sales leader who understands the Indian IT hardware ecosystem across channel sales, distribution, partner sales, and indirect go-to-market motions. This individual will own hardware revenue growth across distributor relationships, regional channel partners, key accounts, and strategic partner development while building a predictable and scalable sales engine
. Key Responsibilities
● Build and execute the hardware channel sales strategy across regions, partner segments, and product categories to drive revenue growth and market share.
● Own relationships with distributors, resellers, system integrators, and regional partners; improve partner productivity, sell-through, and market coverage.
● Recruit, onboard, activate, and grow new channel partners in priority markets and industry verticals
. ● Drive partner-led pipeline creation, deal closures, and repeat business through account planning and structured business reviews
. ● Negotiate pricing, schemes, margins, commercial terms, and growth plans with distributors and strategic partners.
● Work with OEMs and internal teams on deal registration, incentive programs, promotions, certifications, and partner enablement initiatives
. ● Build forecasting discipline,



channel dashboards, review cadences, and operational rigor across pipeline, conversion, collections, and revenue tracking.
● Lead, coach, and scale the sales team to consistently achieve business targets through strong execution.
● Collaborate with Marketing, Finance, Operations, and Supply Chain teams to improve demand generation, order fulfillment, and partner experience
. ● Monitor market trends, competitive activities, regional demand shifts, and emerging opportunities across the IT hardware landscape.
Candidate Profile Required Experience
● 4–15 years of B2B IT hardware sales experience with strong exposure to channel, distribution, and partner-led business models.
● Proven success in managing distributors, partner ecosystems, and indirect sales across product categories such as PCs, laptops, peripherals, networking, POS solutions, enterprise devices, or related hardware
. ● Solid network across distributors, regional partners, resellers, and OEM/vendor ecosystems
. ● Demonstrated experience owning revenue targets, forecasting, partner performance, and sales team leadership. Core Skills
● Deep understanding of IT hardware channel dynamics, distributor management, partner recruitment, key account management, and commercial negotiations.
● Strong expertise in forecasting, sales operations, pipeline management, and performance review processes.
● Familiarity with deal registration, partner incentive programs, enablement initiatives, pricing structures, and channel conflict management.
● Excellent communication, relationship management,



analytical thinking, problem-solving, and execution skills. What Good Looks Like
● Thorough understanding of how the Indian IT hardware channel operates, including distributor behavior, reseller economics, credit management, and sell-through strategies.
● Ability to quickly establish relationships with partners and convert them into active, revenue-generating accounts.
● Balances revenue growth with margin discipline, partner conflict management, and sustainable market expansion
. ● Brings operational excellence through accurate forecasting, structured reviews, pipeline hygiene, partner activation, and disciplined deal closure
. ● Successfully builds, mentors, and leads regional or national hardware sales teams that consistently deliver results. Preferred Background Candidates from IT hardware brands, national distributors, value-added distributors (VADs), commercial device companies, POS and peripherals businesses, networking hardware firms, or other channel-led technology organizations will be highly preferred. Experience in developing partner-led growth strategies and building structured channel programs across India will be considered a strong advantage.
Success Metrics
● Monthly and quarterly hardware revenue achievement.
● Growth in active partner count and partner productivity.
● Distributor performance and regional market coverage.
● Pipeline value, conversion rate, and forecast accuracy.
● Margin realization and collection efficiency.
● New partner onboarding and time-to-activation. Closing Statement The ideal candidate combines deep channel relationships with disciplined sales execution and has the ability to transform a partner ecosystem into a predictable, scalable, and high-performing revenue engine that drives Elcom Digital's hardware business growth.

Pay: ₹40,000.00 - ₹50,000.00 per month

Work Location: In person

📌 Hardware Sales Manager (Noida)
🏢 Elcom Digital
📍 Noida