Senior Marketo Technical Analyst / Solutions Engineer

Experience : 5 - 10 years

Bhubaneswar, Delhi - NCR, Remote Working

About the Job

Featured

We are seeking a technically minded Marketo professional who can work directly with a US based financial services company’s Marketing Head and business stakeholders from day one, running daily Marketo operations independentally, with no ramp-up period or hand-holding. The ideal candidate should have hands-on experience using Marketo in a production environment and be comfortable discussing lead management, lead scoring, smart campaigns, program structures, segmentation, forms, landing pages, reporting, and integrations.

Expect to own campaign builds, list pulls, and issue fixes in your first week.

This role is not a software development role. However, you should understand how Marketo exchanges data with external systems through APIs and integrations, including Salesforce CRM and other custom web applications.

You will act as a bridge between business users, marketing teams, and the development team.

Core Responsibilities

- Stakeholder Consultation & Requirement Gathering: Act as the primary technical partner for the Marketing Head and business stakeholders to translate marketing strategies into executable Marketo solutions.

- End-to-End Campaign & Lifecycle Architecture: Own the technical setup of Marketo core functions, including lead lifecycle management, behavioural lead scoring, smart campaigns, and automated nurturing.

- Salesforce CRM Synchronisation & Data Mapping: Manage the bi-directional Salesforce-Marketo sync across core objects (Leads, Contacts, Opportunities), ensuring precise field mapping and data normalisation.

- API & Systems Integration Management: Partner with engineering teams to oversee Marketo data exchanges with custom web applications using REST APIs, JSON, and webhooks.





- Marketing Assets & Execution Oversight: Build and optimize operational marketing assets, including smart forms, landing pages, email programs, and scalable program templates.

- System Health, Troubleshooting & Analytics: Lead the technical resolution of Marketo operational issues and sync errors while establishing data-driven reporting for marketing performance.

- Cross-Functional Bridging: Serve as the critical bridge connecting marketing leadership, business users, and backend development teams to align goals and technical execution.

Required Skills

Marketo Experience

- Minimum 3yrs building and running live campaigns in Marketo yourself. You must be able to describe campaigns you built, not just tools you have seen.

- Strong understanding of Marketo architecture and data model.

- Experience with Smart Campaigns, Smart Lists, Programs, Program Statuses, and Lead Lifecycle Management.
- Expeience organizing a Marketo workplace: program templates, consistent naming conventions, folder structure, and reusable emails, forms, and lists.

- Experience with Lead Scoring and Lead Nurturing.

- Experience with Forms, Landing Pages, and Email Programs.

- Experience troubleshooting Marketo operational issues. Yoiu have personally built or changed lifecycle stages (Inquiry, MQL, SAL, SQL, Prospect, Customer) and fixed records stuck between stages.

- Experience supporting marketing teams and business users.

CRM & Integration Knowledge





- Understanding of Marketo REST APIs and integration capabilities.

- Understanding of how data is exchanged between Marketo and Salesforce.

- Understanding of lead synchronization concepts.

- Understanding of field mapping and data normalization.

- Experience working with custom web applications that exchange data with Marketo.

- Ability to participate in integration discussions with engineering teams.

- Familiarity with REST APIs, JSON, and webhooks.

Salesforce Knowledge

- Understanding of Salesforce CRM objects including Leads, Contacts, Accounts, Opportunities, and Campaigns.

- Experience working in environments where Salesforce and Marketo are integrated.

- Ability to troubleshoot common Salesforce-Marketo synchronization issues.
- Experience reading field mappings and spotting mismatches between the two systems.

Business & Communication Skills

- Ability to work directly with Leadership; Marketing Head and business stakeholders.

- Strong communication and requirement-gathering skills.

- Ability to translate business requirements into Marketo solutions.

- Ability to coordinate between client stakeholders and development teams.

- Strong problem-solving and analytical skills.

Nice to have

- Strongly preferred - Experience in the Financial Services industry.

- Experience with Marketing Operations or Revenue Operations.

- Adobe Marketo certifications.

- Experience with Salesforce administration.

- Exposure to CRM integrations and middleware platforms.

Qualifications

- B.Tech / BE / M.Tech / M.E / MCA, in Computer Science or a related technical degree.

- 5+ years of experience in Marking operations, marketing technologies, or related field.
- 3+ years of direct, hands-on Marketo experience.

- Strong verbal and written communication skills.

📌 Senior Marketo Technical Analyst / Solutions Engineer (Bhubaneswar)
🏢 Mindfire Solutions
📍 Bhubaneswar