Job Summary
Senior technical expert and delivery lead for Salesforce Marketing Cloud Engagement (SFMC), the Group's official B2C candidate outreach platform, including MMMHub. Responsible for technical delivery of SFMC projects, platform administration and integrations with Salesforce CRM and Data Cloud across multiple countries.
Key Responsibilities
- Plan, prioritise and deliver SFMC projects end to end; coordinate and support developers
- Build and maintain journeys, automations, email / SMS / WhatsApp campaigns and data extensions
- Design and implement integrations with Sales Cloud, Service Cloud and Data Cloud
- Administer SFMC: business units, user access, configuration, installed packages and API integrations
- Manage data quality and contact deletion processes to stay within contact licence limits
- Analyse and resolve incidents and service requests in ServiceNow
- Support AI agent rollouts and the planned migration to Marketing Cloud Next
Skill Requirements
5+ years of hands-on SFMC experience, including at least 2 years in a senior / lead role
- Solid hands-on SFMC: Journey Builder, Automation Studio, Email Studio, Mobile Studio, Contact Builder
- SQL, AMPscript, SSJS; REST / SOAP API integrations
- SFMC administration across multiple business units
- Integration of SFMC with Salesforce CRM (Marketing Cloud Connect)
- Salesforce Marketing Cloud certification(s) (Email Specialist, Administrator, Developer or Consultant)
Must Have Skill
RESTAPI,Salesforce Administration,Salesforce Marketing Cloud Personalization,SOAP API
Good to Have Skill
Other Requirements
📌 Senior Technical Specialist (Noida)
🏢 HCLTech
📍 Noida