Job Title: Search Marketing Executive (PPC)

Company: E Software Solutions
Location: Yamuna Nagar, Haryana
Work Mode: Work from Office (WFO)
Employment Type: Full-Time

About E Software Solutions

E Software Solutions is an IT and software development company established in 2007, delivering technology-driven solutions to clients globally. Our services include web and software development, e-commerce solutions, mobile applications, digital marketing, AI, cloud solutions and enterprise technology.

Job Summary

We are looking for a skilled and result-oriented Search Marketing Executive (PPC) to plan, execute, manage, and optimize paid search advertising campaigns. The ideal candidate should have hands-on experience with Google Ads, keyword research, campaign optimization, conversion tracking and lead generation.

The candidate will be responsible for improving campaign performance, maximizing advertising returns, and generating quality leads through effective paid search strategies.

Key Responsibilities

- Plan, create and manage Google Ads campaigns, particularly Search campaigns.
- Conduct keyword research and identify relevant search terms for advertising campaigns.
- Develop compelling ad copy and optimize advertisements for better performance.
- Manage campaign budgets, bidding strategies and keyword targeting.
- Monitor campaign performance and optimize campaigns to improve CTR, CPC, conversions, and ROI.
- Set up and monitor conversion tracking using Google Analytics 4 (GA4) and Google Tag Manager (GTM).
- Analyze campaign data and prepare regular performance reports.




- Identify opportunities to improve lead generation and reduce cost per lead.
- Perform competitor analysis and monitor industry trends.
- Coordinate with content, SEO and web development teams to improve overall marketing performance.

Required Skills & Qualifications

- Hands-on experience in Google Ads and PPC campaign management.
- Strong understanding of Search Engine Marketing (SEM).
- Knowledge of keyword research, search intent, and negative keywords.
- Experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM).
- Understanding of CPC, CTR, CPA, conversion rate and ROAS.
- Knowledge of campaign budgeting, bidding strategies, and performance optimization.
- Strong analytical, problem-solving and reporting skills.
- Ability to manage campaigns independently and deliver measurable results.

Preferred Skills

- Experience in B2B lead generation campaigns.
- Exposure to international advertising campaigns, particularly the USA, UK, and Canada.
- Knowledge of landing page optimization and conversion rate optimization (CRO).
- Google Ads certification will be an added advantage.

Work Requirements

- Work from Office – Yamuna Nagar, Haryana.
- Comfortable working in a full-time, 5-day working setting.
- Candidates should be willing to work from the Yamuna Nagar office.

Interested candidates can share their updated resumes at:

Email: [email protected], +91-XXXXXXXXXX
Website: www.essitco.com

Company: E Software Solutions
Location: Yamuna Nagar, Haryana

Pay: ₹300,000.00 - ₹500,000.00 per month

Benefits:

- Provident Fund

Work Location: In person

📌 PPC Executive (Yamuna Nagar)
🏢 e Software Solutions
📍 Yamuna Nagar