1. Media Planning & Strategy

● Develop and implement comprehensive media strategies for all projects.

● Plan project-wise marketing campaigns to maximize brand visibility and lead generation. ● Identify the most effective media channels based on target audience and project location. ● Prepare monthly, quarterly, and annual media plans.

2. Digital Marketing Management

● Oversee campaigns across Google, Facebook, Instagram, YouTube, LinkedIn, and other digital platforms.

● Monitor lead generation campaigns and optimize performance.

● Ensure quality lead acquisition at the lowest possible cost.

● Analyze campaign performance and provide recommendations for improvement.

3. Branding & Advertising

● Maintain and enhance the company's brand image across all platforms. ● Approve and monitor all marketing creatives, advertisements, brochures, videos, and promotional materials.

● Ensure brand consistency across projects and communication channels.

● Plan launch campaigns for new projects.

4. Lead Generation & Sales Support

● Work closely with Sales, CRM, and Business Development teams.

● Monitor project-wise lead inflow and conversion ratios.

● Ensure media activities support sales targets and inventory movement.

● Suggest innovative campaigns to improve customer engagement and bookings.

5. Agency & Vendor Management

● Coordinate with advertising agencies, digital marketing partners, media houses, photographers, videographers, and content creators.

● Negotiate media buying rates and advertising costs.

● Monitor agency performance and ensure timely delivery of services.

6. Budget Management





● Prepare and manage annual media and advertising budgets.

● Track marketing expenditures and ROI.

● Ensure optimum utilization of media budgets.

● Submit periodic reports on campaign effectiveness and spending.

7. Market & Competitor Analysis

● Conduct competitor analysis of real estate projects and their marketing activities.

● Track market trends and emerging advertising opportunities.

● Recommend cutting-edge media strategies based on market insights.

8. Content & Creative Oversight

● Approve project videos, social media content, advertisements, and promotional materials. ● Ensure all content aligns with project positioning and company objectives.

● Guide creative teams on campaign concepts and messaging.

9. Performance Monitoring & Reporting

● Review daily, weekly, and monthly marketing performance reports.

● Present campaign results, lead generation reports, and ROI analysis to Management.

● Establish KPIs for media team members and monitor achievement.

10. Team Leadership

● Lead and mentor the media, digital marketing, content, and creative teams.

● Allocate responsibilities and monitor execution.

● Conduct regular performance reviews and training sessions.

Required Qualifications

● Bachelor's Degree in Marketing, Mass Communication, Business Administration, or related field.

● MBA in Marketing preferred.

● Certifications in Digital Marketing will be an added advantage.

Experience

● 8–15 years of experience in Media, Marketing, or Advertising.

● Minimum 5 years in a leadership role.

● Prior experience in Real Estate marketing is highly preferred.

Pay: ₹100,000.00 - ₹125,000.00 per month

Work Location: In person

📌 Media Head (Vadapalani)
🏢 Manju Groups
📍 Vadapalani