11 Nov
|
Splashgain
|
India
How the job actually works
Remote-First Culture
Work from anywhere, with flexible hours.
Learning & Development
Continuous learning and skill programmes.
Work-Life Balance
Flexible schedules and time off.
What happens after you write to us
- 1
AI Telephonic Interview
A short screening call with our AI interviewer, on any phone, at a time that suits you.
- 2
AI Video Interview
Role-specific questions answered on video, reviewed by our team.
- 3
Interview / Technical Test
An interview with team members, or a practical test of your skills.
- 4
Offer
Final decision and offer discussion.
AI Marketing Manager
Marketing Hybrid / In-office 4-7 years Full time
Lead marketing initiatives for our AI-powered assessment and proctoring platform. Leverage cutting-edge AI tools and data-driven strategies to drive growth, brand awareness, and customer acquisition in the EdTech and HR Tech sectors.
What you’ll do
- Develop and execute AI-powered marketing strategies using ChatGPT, Google Gemini for content generation and campaign optimization
- Create data-driven marketing campaigns using AI analytics tools and marketing automation platforms
- Utilize ChatGPT and AI writing tools for creating compelling content, ad copy, email campaigns, and social media posts
- Implement marketing automation using HubSpot, Marketo, or Salesforce Marketing Cloud integrated with AI tools
- Analyze marketing performance using Google Analytics 4, SQL queries,
and AI-powered BI tools (Tableau, Power BI)
- Leverage AI for SEO optimization, keyword research using tools like SEMrush, Ahrefs with AI capabilities
- Design personalized customer journeys using AI-powered recommendation engines and behavioral analytics
- Manage digital advertising campaigns on Google Ads, LinkedIn, Facebook with AI bid optimization
- Create thought leadership content around AI, machine learning, and proctoring technology
- Collaborate with product teams to position AI features and benefits effectively
Requirements & qualifications
- Expertise in AI-powered marketing tools: ChatGPT, Google Gemini, Jasper AI, Copy.ai
- Marketing Automation: HubSpot, Marketo, Salesforce Marketing Cloud, Pardot
- Analytics: Google Analytics 4, Mixpanel, Amplitude, Hotjar
- Data Analysis: SQL, Python (pandas), Excel, Google BigQuery
- SEO/SEM: SEMrush, Ahrefs, Moz, Google Search Console, Google Ads
- CRM: Salesforce, HubSpot CRM, with AI integration capabilities
- Content Management: WordPress, Webflow, Contentful
- Social Media: LinkedIn Ads, Facebook Ads Manager, Twitter Analytics
- Email Marketing: Mailchimp, SendGrid, Brevo with AI personalization
- AI Tools: ChatGPT for content creation, Claude for analysis, Midjourney/DALL-E for visuals
- Understanding of B2B SaaS marketing and EdTech/HR Tech industry
- Experience with ABM (Account-Based Marketing) platforms and strategies
📌 AI Marketing Manager (India)
🏢 Splashgain
📍 India