Core Responsibilities

- Market & Consumer Research: Gathers and analyzes data on customer behavior, market trends, and competitor activity to guide business decisions.
- Brand Management & Identity: Defines, builds, and maintains a consistent brand voice, visual identity, and core message across all channels.
- Strategic Planning & Positioning: Determines market positioning, value propositions, pricing strategies, and target audience segments.
- Product Development & Feedback: Collaborates with product teams to design or adapt goods and services based on real consumer needs and market gaps.
- Promotion & Advertising: Plans and executes multi-channel campaigns—including digital (SEO/SEM, paid ads), social media, email, and traditional media—to promote offerings.
- Content Creation: Produces blogs, videos, copy, and visual assets that educate and engage potential customers.




- Lead Generation & Sales Support: Attracts and nurtures prospective buyers, supplying the sales team with qualified leads and collateral.
- Public Relations & Communications: Manages public perception, media relations, press releases, and corporate messaging.
- Customer Relationship Management (CRM): Fosters customer loyalty and retention through post-purchase engagement and community management.
- Performance Analysis & ROI Tracking: Measures campaign metrics (such as website traffic, conversion rates, and return on investment) using analytics tools to optimize future efforts.

Pay: ₹20,000.00 - ₹35,000.00 per month

Advantages:

- Health insurance

Work Location: In person

📌 Marketing Assistant (Ambala)
🏢 STEP UP SOLAR
📍 Ambala