JOB DESCRIPTIONBusiness Development Associate (BDA)

Organization: Catalyst Education
Location: Kannur District, Kerala
Department: Sales & Business Development
Employment Type: Full-Time
Reporting To: Sales Head / Branch Manager

1. Job Summary

Catalyst Education is looking for energetic, target-oriented and result-driven Business Development Associates (BDAs) to strengthen its student acquisition and business development activities across Kannur District.

The ideal candidate should have excellent communication and interpersonal skills, a strong interest in the education sector, and the ability to convert prospective student enquiries into successful admissions.

The BDA will be responsible for generating leads, counselling students and parents, promoting professional and academic courses, conducting follow-ups and achieving assigned admission targets.

2. Key Roles and Responsibilities

A. Lead Generation & Business Development

- Generate prospective student leads through school visits, college visits, educational institutions, events and field marketing activities.
- Identify and develop current business opportunities across the assigned territories in Kannur District.
- Build and maintain relationships with schools, colleges, educational institutions and other potential referral partners.
- Participate in educational campaigns, career awareness programmes, seminars and promotional activities.

B. Student Counselling & Admissions

- Understand students' academic backgrounds, career interests and professional aspirations.
- Provide accurate information about courses, career opportunities,



eligibility criteria and admission procedures.
- Conduct counselling sessions for students and parents.
- Convert qualified enquiries into confirmed admissions.
- Ensure a positive student and parent experience throughout the admission process.

C. Lead Management & Follow-ups

- Handle leads generated through WhatsApp, Meta advertisements, digital campaigns, walk-ins and other marketing channels.
- Ensure timely follow-ups through calls, WhatsApp and direct meetings.
- Maintain proper lead records and update the CRM regularly.
- Track lead status, counselling progress and admission conversions.
- Ensure that no prospective student enquiry is left unattended.

D. Target Achievement & Reporting

- Achieve monthly admission and revenue targets assigned by the management.
- Maintain daily activity reports, lead updates and conversion records.
- Analyse individual sales performance and identify areas for improvement.
- Coordinate with the sales team and management to ensure smooth execution of business development activities.

E. Brand Promotion

- Represent Catalyst Education professionally during school visits, college campaigns, exhibitions and other promotional activities.
- Promote the institution's courses, services and career guidance initiatives.
- Maintain skilled relationships with students, parents and institutional representatives.

3. Required Skills & Qualifications

- Graduate

Pay: ₹12,000.00 - ₹20,000.00 per month

Benefits:

- Cell phone reimbursement
- Flexible schedule
- Paid sick time
- Paid time off

Work Location: In person

📌 Business Development Associate (Kannur)
🏢 catalyst education
📍 Kannur