Job Title: Sales Manager – Field Sales (Industrial Automation)

Company: Gururaj Engineers Pvt. Ltd.
Location: Vadodara, Gujarat
Job Type: Full-time
Department: Sales & Business Development
Experience: 5–10 Years

About Gururaj Engineers Pvt. Ltd.

Gururaj Engineers Pvt. Ltd. is an established engineering and industrial automation company based in Vadodara, Gujarat. We provide industrial automation products, engineering solutions, customised automation systems and electrical and electronic solutions to various industries.

We are looking for a dynamic and result-oriented Sales Manager – Field Sales who can drive business development, expand our customer base, manage sales activities and lead the field sales team.

Key Responsibilities

1. Business Development & New Customer Acquisition

- Identify and develop new business opportunities in industrial automation and related engineering segments.
- Visit industries, OEMs, machine manufacturers, system integrators and end users to generate business.
- Develop relationships with purchase managers, maintenance heads, project managers, plant heads and decision-makers.
- Identify new markets, industries and potential customers for the company's products and solutions.
- Generate new enquiries and convert them into profitable orders.

2. Field Sales & Customer Relationship Management

- Spend approximately 80% of the working time in the field meeting customers and 20% on office-based sales activities.
- Conduct regular customer visits and follow up on enquiries, quotations and ongoing projects.
- Understand customer requirements and coordinate with the technical team to offer suitable solutions.
- Develop long-term relationships with existing customers and identify opportunities for repeat business.
- Handle important customer accounts and support the closure of major orders.

3. Sales Team Management

- Lead,



guide and motivate the field sales team.
- Allocate territories, customers and sales responsibilities to team members.
- Monitor individual and team performance against assigned targets.
- Conduct regular sales review meetings and ensure disciplined follow-up activities.
- Support team members in customer meetings, negotiations and order closures.

4. Sales Planning & Performance

- Prepare monthly, quarterly and annual sales plans.
- Achieve assigned sales and revenue targets.
- Monitor enquiry generation, quotation conversion, order booking and customer acquisition.
- Maintain a healthy sales pipeline and ensure timely follow-up of all opportunities.
- Prepare periodic sales reports and provide market feedback to management.

5. Internal Coordination

- Coordinate with the technical, estimation, purchase and execution teams for smooth handling of customer requirements.
- Ensure proper documentation and timely updating of CRM and sales records.
- Monitor customer feedback, payment follow-ups and commercial commitments.
- Identify market trends, competitor activities and new business opportunities.

Candidate Profile

- Bachelor's degree or Diploma in Electrical, Electronics, Instrumentation, Mechatronics or a related engineering discipline.
- 5–10 years of experience in industrial automation, electrical or electronic products, industrial equipment or engineering solutions sales.
- At least 2–3 years of experience in handling or leading a field sales team would be preferred.




- Valuable understanding of industrial automation products such as PLCs, HMIs, VFDs, servo systems, sensors, control panels and related industrial products.
- Experience in selling technical products and engineering solutions to industrial customers.
- Strong communication, negotiation and customer relationship management skills.
- Ability to independently generate new business and close orders.
- Willingness to travel extensively for customer visits within the assigned territory.

Skills Required

- Field Sales & Business Development
- Industrial Automation Sales
- Team Management & Leadership
- New Customer Acquisition
- Key Account Management
- Sales Planning & Target Achievement
- Negotiation & Order Closure
- CRM & Sales Reporting

What We Are Looking For

We are looking for a proactive and hands-on sales professional who takes ownership of business development and sales results.

The ideal candidate should be capable of developing new customers, building strong industrial relationships, guiding the sales team and independently driving business growth.

Candidates with a strong background in industrial automation and proven field sales experience will be preferred.

Compensation

Salary: As per experience, suitability and industry standards.

Interested candidates can apply through Indeed.

Company Website: https://www.gururajengineers.com

Pay: ₹458,000.00 - ₹630,000.00 per year

Benefits:

- Cell phone reimbursement
- Flexible schedule
- Leave encashment
- Provident Fund

Ability to commute/relocate:

- Vadodara, Gujarat: Reliably commute or planning to relocate before starting work (Required)

Education:

- Bachelor's (Required)

Experience:

- B2B sales: 5 years (Required)

License/Certification:

- Driving Licence (Required)

Location:

- Vadodara, Gujarat (Required)

Work Location: In person

📌 Sales Manager (Vadodara)
🏢 Gururaj Enigneers
📍 Vadodara