MARKETING EXECUTIVE

Job Summary

We are looking for a Marketing Executive capable of handling both Online and Traditional Marketing activities, including digital campaigns, social media promotions, newspaper advertisements, outdoor advertising, and branch promotional activities. The candidate should coordinate marketing campaigns effectively and ensure timely execution across all channels.

Roles & Responsibilities

Online Marketing

- Manage social media platforms such as Instagram, Facebook, and YouTube.
- Coordinate digital marketing campaigns, online advertisements, and promotional activities.
- Coordinate with digital marketing agencies and content creators.
- Plan and execute online promotions for festival seasons and special occasions.
- Monitor campaign performance, engagement, and reach.
- Prepare digital marketing performance reports.

Traditional Marketing

- Coordinate newspaper advertisements, outdoor advertisements, hoardings, banners, and promotional materials.
- Execute branch-wise marketing and promotional activities.
- Coordinate festival campaigns such as Diwali, Pongal and Wedding Season.
- Coordinate with advertising agencies, media partners, and vendors.
- Monitor advertisement schedules and ensure timely execution.




- Collect competitor advertisements and market promotional information.

General Responsibilities

- Coordinate with Branch Managers and internal departments for marketing requirements.
- Maintain marketing records, approvals, quotations, and expenditure details.
- Prepare marketing reports and campaign updates using Excel.
- Ensure marketing activities are completed within approved budgets and timelines.
- Support brand development and customer engagement initiatives.

Qualifications & Skills

- Any Degree; MBA in Marketing preferred.
- 1–3 years of experience in Online and Traditional Marketing.
- Knowledge of digital marketing, social media, and advertising.
- Good communication, coordination, and negotiation skills.
- Basic knowledge of MS Excel and MS Office.
- Creative thinking and solid execution skills.

Key Performance Indicators

- Online campaign reach and engagement.
- Timely execution of Traditional advertisements.
- Campaign completion within approved budgets.
- Branch promotional activity completion.
- Marketing report submission and campaign performance.

Benefits:

- Cell phone reimbursement
- Food provided
- Health insurance
- Provident Fund

Work Location: In person

📌 Marketing Executive (Thekkalur)
🏢 The Chennai Silks (Corporate Office) - GAJAANANDA GROUPS
📍 Thekkalur