Job Title: B2B Lead Generation Executive

We are looking for a research-oriented B2B Lead Generation Executive who can identify relevant businesses, find key decision-makers, and generate qualified sales opportunities through targeted prospecting and personalised outreach.

The role covers business research, contact verification, database management, cold email and LinkedIn outreach, follow-ups, and basic lead qualification. The primary objective is to generate a consistent flow of relevant, sales-ready opportunities rather than simply building large contact lists.

What You’ll Do

1. B2B Prospect Research

- Research target businesses based on industry, location, company size, business model, and potential service requirements.
- Identify companies that match the ideal customer profile and are likely to benefit from the company’s services.
- Monitor business developments, hiring activity, growth signals, and other indicators of potential demand.
- Use Google Search, Google Maps, business directories, LinkedIn, and other reliable sources to identify prospects.

2. Decision-Maker Identification & Contact Verification

- Identify relevant decision-makers, including founders, CEOs, directors, business owners, and marketing heads.
- Find and verify professional email addresses, phone numbers, LinkedIn profiles, and company information.
- Use prospecting and data-enrichment tools to complete missing contact details.
- Prioritise relevant, accurate, and up-to-date contact information.

3. Database Building & Management

- Build structured B2B prospect databases based on industry, location, company size, decision-maker role, and service relevance.
- Clean and segment contact lists by removing duplicates, invalid details, and outdated records.
- Maintain accurate company and contact information in the CRM or tracking sheet.
- Organise prospect data so the sales team can easily prioritise and follow up on opportunities.

4. Outreach & Lead Generation

- Execute personalised cold email and LinkedIn outreach campaigns to relevant decision-makers.
- Use WhatsApp for business outreach where appropriate and permitted.




- Research each prospect before reaching out to create relevant, personalised messages.
- Communicate the company’s services clearly and encourage prospects to discuss their business requirements.
- Follow responsible outreach practices and comply with applicable privacy, email, and platform policies.

5. Follow-Up & Lead Nurturing

- Manage follow-up sequences for prospects who have not responded.
- Maintain consistent follow-up schedules without overwhelming or repeatedly contacting uninterested prospects.
- Respond to interested prospects and coordinate the next steps.
- Track conversations and ensure promising opportunities do not get overlooked.

6. Lead Qualification & Sales Coordination

- Assess prospects based on their business relevance, service requirements, interest, and potential fit.
- Identify positive responses and qualify leads before passing them to the sales team.
- Schedule meetings with interested prospects where required.
- Share relevant prospect information, conversation history, and identified business needs with sales.
- Maintain accurate lead status and follow-up records.

7. Performance Tracking & Optimisation

- Track qualified leads, positive replies, meetings booked, and lead conversion trends.
- Test recent industries, target audiences, prospecting sources, and outreach messages.
- Identify which research methods and outreach channels generate the best-quality opportunities.
- Work with the sales team to understand lead quality and improve targeting.
- Prepare regular reports on lead generation performance and opportunities for improvement.

Tools & Platforms





Apollo.io · LinkedIn Sales Navigator · Google Search · Google Maps · Business Directories · Email Verification Tools · CRM Software · Excel · Google Sheets · AI Research Tools · Outreach Automation Tools

Experience

Freshers and experienced candidates can apply. Prior experience in B2B lead generation, sales development, prospect research, database management, cold outreach, or business development is preferred. Candidates with hands-on experience using prospecting and contact-enrichment tools will have an advantage.

Who Can Apply

- Freshers interested in B2B lead generation, sales, and business development.
- Experienced candidates with prospecting, lead research, or outbound sales experience.
- Candidates comfortable researching businesses and identifying relevant decision-makers.
- Individuals with strong attention to detail and an organised approach to maintaining databases.
- Applicants who can write clear, professional, personalised outreach messages.
- Candidates who can manage follow-ups, track performance, and work towards qualified lead targets.
- Individuals who value lead quality, accuracy, and meaningful business opportunities over raw contact volume.

Skills

B2B Lead Generation · Prospect Research · Ideal Customer Profiling · Decision-Maker Identification · Contact Verification · Database Building · Data Cleaning · Lead Segmentation · Cold Email Outreach · LinkedIn Outreach · WhatsApp Business Outreach · Personalised Messaging · Lead Qualification · Follow-Up Management · Appointment Setting · CRM Management · Business Research · Contact Enrichment · Sales Development · Pipeline Management · Lead Tracking · Excel · Google Sheets · Apollo.io · LinkedIn Sales Navigator · AI Research Tools · Data Accuracy · Written Communication · Analytical Thinking · Time Management

Pay: ₹15,000.00 - ₹30,000.00 per month

Benefits:

- Cell phone reimbursement
- Health insurance
- Internet reimbursement
- Provident Fund

Ability to commute/relocate:

- Ghaziabad, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Required)

Work Location: In person

📌 B Lead Generation Executive (Ghaziabad)
🏢 Digital Marketing Doctor
📍 Ghaziabad