Job Title: Digital Marketing Head

Company: Adrex Creative LLP
Location: Calicut, Kerala
Employment Type: Full-Time
Experience: 4–7 Years
Department: Digital Marketing/Performance Marketing

About Adrex Creative

Adrex Creative is a 360-degree marketing and growth partner helping businesses build strong brands, generate leads, and achieve measurable growth. We work across digital marketing, branding, performance marketing, content creation, and business growth strategies.

We are looking for an experienced and results-driven Digital Marketing Head to lead our digital marketing operations, develop effective marketing strategies, manage campaigns, and drive measurable business outcomes for our clients.

Key Responsibilities

- Develop and execute comprehensive digital marketing strategies aligned with client business objectives.
- Lead and manage the digital marketing team, ensuring effective execution and performance.
- Plan, launch, and optimize paid advertising campaigns across Meta Ads, Google Ads, and other relevant platforms.
- Oversee SEO, SEM, social media marketing, content marketing, and lead generation activities.
- Develop marketing strategies specifically for lead generation, customer acquisition, and brand growth.
- Manage campaign budgets, optimize ad spending, and improve ROI and conversion rates.
- Analyze campaign performance using GA4, Meta Ads Manager, Google Analytics, and other marketing tools.
- Prepare performance reports, identify growth opportunities, and provide actionable recommendations.
- Coordinate with creative,



content, video production, and client servicing teams.
- Handle client communication, understand business requirements, and present marketing strategies and campaign results.
- Stay updated with the latest digital marketing trends, tools, AI technologies, and industry developments.

Required Skills & Qualifications

- 4–7 years of hands-on experience in digital marketing.
- Strong expertise in Meta Ads and Google Ads.
- Proven experience in performance marketing and lead generation.
- Positive understanding of SEO, SEM, social media marketing, and content strategy.
- Experience managing marketing teams and multiple client accounts.
- Strong analytical, strategic thinking, and problem-solving skills.
- Proficiency in Google Analytics 4, Google Tag Manager, Meta Business Suite, and reporting tools.
- Excellent communication, presentation, and leadership skills.
- Ability to manage multiple projects and deliver results within deadlines.

Preferred Experience

- Experience working with educational institutions, skill development institutes, training centres, coaching centres, or the education industry.
- Experience in education marketing, student lead generation, and admission campaign management.
- Understanding of student acquisition funnels, lead nurturing, and admission conversion strategies.
- Experie

Pay: ₹40,000.00 - ₹60,000.00 per month

Experience:

- Digital marketing: 4 years (Preferred)
- education segment: 2 years (Preferred)

Work Location: In person

📌 Digital Marketing Head (Mankave)
🏢 adrex creative
📍 Mankave